Cosmetic packaging specialist GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara.

It is a revolutionary mascara that combines volume, lengthening and separation in one product. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The short bristles work magically on tiny lashes for a quick and shapely eye look without smudging or clumping. The result is a fan effect that could not be more perfect.

Not only the product itself but also the packaging produced by GEKA is a real highlight: The new decoration technology involving shadow printing which was used for the first time: This involves applying a second print in shadow form to the already printed surface, in order to create visual depth and make the design appear more vivid and three-dimensional – a fantastic result!

The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

For more information, contact GEKA