GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

08 May 2024
GEKA GmbH

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024!

The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

"It's an honor to see our efforts in sustainable packaging innovation recognized on such a prestigious platform," said Stefanie Gunz, Head Global Marketing at GEKA. "This nomination is not just a win for GEKA but a win for the future of sustainable beauty solutions worldwide."

Join us at MakeUp in Paris from May 29-30 at the Carrousel du Louvre, Booth J20, to see our PCR-PP material in person and explore its incredible benefits.

For more information get in touch with GEKA

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Abigail Mackay
Product Info
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Created 08 May 2024
Modified 08 May 2024
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GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

See also

GEKA’s Best-Performing Eyebrow Combinations

Material Breakthrough! Bulk and Formulation Compliant PCR-PP for Cosmetic Packaging

Perfume Gel Applicator - Where sensuality meets gracefulness

Meet GEKA's new featherBRUSH

The New Micro Bristle Applicator- preciseBLEND

phenomenalGLOSS: Order me today, fill me in 10 weeks!

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

GEKA's new Lip and Face Applicator: The miniBLENDER

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

40th Anniversary of GEKA's Block Building System For Cosmetics

L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara

GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste

New Printing Technology: Shadow Printing

Bi-Injected Mascara Brush Technology at GEKA

GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

GEKA outpaces industry across key CDP rankings

GEKA earns EcoVadis Platinum sustainability rating for third year running

Create wonderful lashes with GEKA’s new FAN C Brush

Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

GEKA receives the Blühender Betrieb "Blooming Business" award

MEDMIX appoints Oliver Vogel as new Head of GEKA

GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

GEKA's Natural Mascara to reduce your CO2 footprint

Lancôme chooses GEKA to make its latest concealer

GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

Inika Organic’s voluminous mascara with GEKA

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