Givaudan, the global leader in the creation of fragrances and flavours, has announced a one-time investment into Sensorwake, the French start-up company leading innovation in the consumer technology sector and also responsible for creating the world’s first olfactive alarm clock.

The investment follows a strong partnership of over two years where Givaudan and Sensorwake collaborated to design a collection of scents for their first product, ‘Sensorwake’, a revolutionary alarm clock that wakes you up in the morning by diffusing your favourite scents. More recently, a new collaboration on their second product, Oria, uses two Givaudan sleep patents developed by our Science & Technology Centre of Excellence in Ashford. Aiming to improve people’s quality of sleep, Oria is a smart, intuitive device that uses the power of scent to achieve a good night’s rest.

Gilles Andrier, CEO, said:

“We’re proud to invest in Sensorwake and further develop our existing partnership. It’s great to support young talent and partner with start-ups that share the same commitment and vision towards innovation in fragrances. We look forward to strengthening this collaboration and working together on new digital projects to enhance the daily lives of consumers across the world.”

Sensorwake was a Google Science Fair finalist in 2014. They were awarded the CES Innovation Award in 2016 and 2017 in Las Vegas for outstanding product design and engineering in consumer technology products.