Glaspray is more than just a name for premium packaging experts and manufacturing in Taiwan. With the success of their Cartridge Travel Sprayer that has taken the travel fragrance packaging market by storm, Glaspray is now taking reusable packaging to a whole new level.
Glaspray's head designer recently debuted their latest innovation, the Tag Travel Sprayer, in the company's showroom, proclaiming it a proud moment. The Tag Travel Sprayer does inherit the sleek outline and smooth twist'n'open design from its original design, but now also features a very unique "tag" on the neck, which allows for easy product identification and makes it stand out from other travel sprayers. It is now much easier to spot at a glance and even more enticing to pick up.
Any type of printing on packaging, particularly on reusable packaging, can wear off after various refills - replacing and repeating however necessary. With this new ID tag on the neck of travel sprayer, there is no additional commitment required; rather the packaging naturally reminds consumers of what the sprayer is used for. Companies are able to design customized shapes for the ID tag, creating elegant, adorable, and funky shapes which help reflect could a fragrance's character, or perhaps remind consumers to pick up the bottle for the correct occasion.
The tag is made of leathery and elastic plastic material, easily removed from or attached to the travel sprayer. The idea is not to replace printing, but to enhance the overall branding of the bottle and make the company name stand out. The aluminum cover on the travel sprayer bottle is a classic design that will not go out of style. The top designers at Glaspray decided to add the ID tag on so that consumers wouldn't forget what they bought, and so that companies wouldn't have a way to spice up the straight-lined packaging design. The result is an innovative marketing tool - a customizable ID tag attached to sleek and fashionable fragrance packaging.
The Glaspray design team has so far created rectangular, heart, and square-shaped tags and they have many more tag concepts in the works. With or without the tag, this is absolutely amazing work. Adjusting colours on the gap area for the tag to fit into has shown that the gap area itself proves to be a strong visual element. The process really amounts to being a colour and material experiential matching game of sorts.
This practical and creative ID tag for packaging is winning over the fragrance market, leading the way for reusable packaging, and taking responsibility for the environment.