Glossop Cartons, one of the leading manufacturers of carton board packaging products, has today unveiled the UK’s first digital personalisation service for the packaging industry.

Personalised Packaging, powered by Glossop Cartons, promises to hand back ‘power to the people’ as it gives the industry a unique opportunity to truly personalise packaging on a scale that has never been seen before.

The new service, which was digitally launched via a live broadcast on the social platform Periscope, allows more control to adapt packaging with bespoke elements (such as graphics, images, copy and artwork) that are specific, targeted and memorable – appealing directly to consumers. With no restrictions on quantity, Personalised Packaging can deliver packaging in quantities from just one to over a million and is particularly cost-effective on shorter runs.

Jacky Sidebottom-Every, Sales Director at Glossop Cartons, comments: “The ability to target mass customers individually and communicate on a personal level at the touch of a button is a marketers dream and now thanks to the launch of Personalised Packaging, we are delighted to make this a reality for print, design and brand managers. Add in the option to combine Personalised Packaging with digital cutting and creasing options and unlimited order quantities and we are well and truly set to revolutionise the packaging industry once again.”

The company is further set to expand its Personalised Packaging service via a dedicated online store, and is inviting customers to ‘lead from the front’ and sign up to become among the first to experience it.

Jacky concludes: “Personalised Packaging marks a leap forward for both Glossop Cartons and the packaging industry as a whole. We’ve seen how personalisation can be used to great effect across digital and traditional print channels, but never before has its true potential been explored.

“We’re very excited to see what Personalised Packaging can do for our customers and with the option of logging in online to produce creative, bespoke packaging, Personalised Packaging is yet another in a long line of firsts from Glossop Cartons.”