GPA Global recently collaborated with Dutch luxury home and fragrance brand Marie-Stella-Maris to create a fabulous new packaging for their limited-edition Festive and Mother’s Day lines.

The packaging provides a sense of grandeur for the user through both aesthetic design and functional experience. The end result elevated the product within, while adhering to the environmental and social values of Marie-Stella-Maris.

For the two coffrets, GPA Global used three different ranges of the Dutch pioneering paper supplier Velpa: Denimised

• 50% fibers extracted from recycled jeans
• Cocoality, a line derived from finely ground cocoa bean husks
• Valorise, obtained from the fibers in tomato plants

To offer a seamlessly functionality and an enhanced user experience, rigid fitments were installed to keep the various products in place, and either a lift-off-lid or fold-out box design was employed depending on the contents within. A soft touch laminate was added to enhance the luxurious concept, engaging further senses for a holistic experience.

For the Mother’s Day line, which included a No. 10 Rock Rose scented hand and body gift set and a Luxury Fragrance Stick Set, GPA GLobal opted for a plain white background adorned with polka dots in various shades of blush. Inspired by the soft petal-pink hues of confetti, this gave the design a fun and feminine feel, while evoking the floral product.

For the Festive No. 12 fragrance line, GPA Global took a bolder approach, choosing to contrast a soft black laminate background with white ink and a glittering gold-splash design, using premium quality gold foils. The latter perfectly complemented the gold accents of the products within, which consisted of a gold-dipped candle, a fragrance stick and candle home gift set, and a Luxury Fragrance Stick Gift Set.

GPA Global printed the ingredient lists and instructions for use directly onto the packaging, as well as a brand logo and mission statement from Marie-Stella-Maris’ on the interior.

Founded in 2011 by former Scotch and Soda owner Patrick Marie Stella Maris Munster, Marie-Stella-Maris has been redefining luxury from day one, with its commitment to environment-conscious production and fixed donation of profits towards sustainable water projects. Inspired by the human right that grants access to clean water and sanitation, the company has so far donated more than 1,800,000 euros, and helped over 70,000 people to gain access to these basic needs.