L’OCCITANE cuts over 30 tonnes of cardboard packaging this Christmas
As part of the brand’s plan to Reduce, Recycle and React, L’OCCITANE en Provence has cut down on excessive holiday packaging. In a bid to minimise the amount of packaging materials, the company reduced its use of cardboard by 31 tonnes in this year’s Christmas range. With sensible sustainable thinking at its core, L’OCCITANE designed its collection of Christmas products and gift sets with the environment in mind. Using a new, micro-corrugated cardboard structure, the brand reduced the weight of its most popular holiday gift boxes by 20%, which led to an overall reduction of 22 tonnes of cardboard compared to last year. In addition, L’OCCITANE optimised the format of its gift boxes, cutting another 9 tonnes of cardboard without reducing the number of products they contain.
04 Dec 19
