Metals are natural elements that maintain their physical properties
forever. Once metal enters the material-to-material loop, in which it is
recycled again and again, it will always be available for future
generations. This means metal is a permanent material.

Permanently available materials are those for which efforts are made to
retain for use in society the energy and raw materials invested in their
production at the end of the product life, either through reuse or
recycling, with no loss of quality no matter how many times the material is
recycled.

When metal products reach the end of their useful life, the materials are
simply collected and recycled, again and again, with no loss of their
inherent properties. This is known as real recycling.The metal packaging
industry and its recycling stakeholders are committed to a real-recycling
society.