Mascara is the ‘magic wand’ of the beauty kit. HCP is investing in design to create plastic brush innovations using SIMP technology: ‘Infiniti’, ‘Spiki’, ‘Mini Spiki’ and ‘Punki’ are unique shapes that take mascara application to the next level.

The mascara category is a key product focus for the HCP Group: creating a global synergy between full pack manufacturing in the USA, China and Germany with HCP’s US & EU expertise in twisted-wire fibre brushes, as well as SIMP’s innovation in precision moulded plastic brushes; designed, engineered and made in Paris, France.

Going a step further, HCP are also strengthening their offering by collaborating with global fillers to optimise application systems with the latest formulas.