HCP Packaging’s seasonal trend ranges showcase an extensive portfolio of stock packs and finishing capabilities, inspiring customers with the latest on-trend looks with custom designed artwork from HCP’s creative team.

A high summer trend, ‘Palm Beach’ takes a hyper-real approach to Miami Beach style. The trend features boldly coloured motifs such as palms, martini glasses and tropical fruit are given a retro twist with chaotic monochrome Memphis-inspired patterns.

The fun-loving look benefits from an ultra-bright palette of saturated summer tones where high gloss and matt finishes give a tactile aspect to the packaging. The result is a finish that juxtaposes matt vs. gloss, enhanced with colour blocking where neons and pastels collide, created by utilizing digital printing to achieve vivid, full colour designs.

Each season, HCP presents trend-driven ranges that feature a selection of new stock components, pack developments and innovative decoration techniques. Palm Beach style is ideal to enhance and elevate cosmetics and skincare packaging.