Hokuetsu Corporation adopts a new group symbol on April 1, 2018. This symbolizes the letter “h,” the initial letter in “Hokuetsu Corporation” 

It represents the paper and pulp industry as a whole, the business field of Hokuetsu corporate group, symbolizing the paper machine.

It also means that the company connects “people,” “environment,” “technology,” “monozukuri (manufacturing technology),” and “future,” the key concepts in corporate group philosophy that it estiblishes simultaneously.