What did the judges see in this pack to award us with the accolade?

Well, the jukebox, with its 59 bespoke components in 13 different materials and fabricated in 9 individual factories is a beautiful, collectible, reusable pack primarily, but also a masterclass in project management, logistics planning, and commitment to perfection in the face of adversity.  The primarily tin design is a great example of sustainable luxury packaging - a beautiful, yet reusable product that can be used for a range of purposes while keeping the Jack Daniel’s brand front of mind for the customer for many years.

Taking all of this into account, you can see why we are so proud that this pack has been recognised by the judges in a competitive category which included shortlisted entries from some of our esteemed peers in the industry. But particularly in a year of uncertainty and challenges.

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