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IIC Packaging has produced the delightful new ice-cream bucket for Percy Pig, contributing to the high success of the line.
The brief was to develop a weight-reduced bucket with high transparency in order to highlight the finer points of the new “Percy-Pig” ice cream. Percy Pig is one of the most popular confectionery brands within the UK.
"IIC were delighted to contribute to the success of this line."
The result was a huge demand for the product accompanied by a media campaign which ran for several weeks.