Air-tight mascara packaging with five closure options

  • IMS Packaging

The air-tight mascara, launched in 2016 originally with just three closure styles, impressed companies worldwide and received outstandingly positive feedback. Now, in 2017, IMS Packaging moves one step ahead, developing a further two closures to be added to the collection in order to satisfy the immense demands for tailored packaging designs.

Air-tight Mascara Packaging with three closure styles initially launched on 2016

 

See also

100% Aluminum Lipstick: Aluminum Inside and Out

The 100% Aluminum Lipstick uses aluminum not only for the outer casing for a classy finish, but also for all the inner parts and mechanisms. This makes for a more streamlined recycling process where it can be disposed of all in one go. Aluminum provides notable product protection and durability against wear and tear, meaning switching from conventional plastic to shatterproof aluminum will increase the overall perceived value and improve user experience.

The Mini Mono PP Compact Case: 100% PP Design

IMS has been able to achieve this design using 100% PP plastic, even including what was once a metal pin. The connecting components of the compact have now been developed to use PP, significantly increasing the packs' recyclability rate. The cute mini compact shape has proven to be a hit with consumers who love a classic shape with a fresh take. In addition to high formula compatibility, PP plastic also allows for the use of vivid colors that pop from the shelves or e-market pages.

Design Innovation for Cosmetics: Two-Shot Injection

IMS’s latest collection is the Two-Shot Injection Collection which sees lipstick, lipglosses and concealer packages manufactured with an elegant twist. This method creates a clear outer layer on top of the inner color, creating an understated and engaging 3D look with a trendy high-end feel.   These new packs introduce an extra element and interaction between the packaging and the product as customers can familiarize with the color cosmetic looking from the outside.

  • Sophie Tu
  • Product Info
  • English
  • Created 31 Aug 2017
  • Modified 08 Aug 2018
  • Hits 1325