Mascara Packaging with an Extra Slide Out Brush

  • IMS Packaging

When it comes to cosmetics, the applicator and accompanying tools can be imperative to delivering the product to the best standard and ensuring a high level of user experience. Especially for eye products, precision and control are key. And sometimes one tool is not enough…

It's time to double up on applicators and give your cosmetic product the reputation of being an invaluable asset to any makeup kit.

IMS’s MS-1030 model neatly features an extra comb tool fitted discreetly in the cap. This is an additional feature to the bristle mascara brush and can be used for many functions such as brushing the eyebrows, stylish the eyelashes or removing excess product.

For more innovative packaging visit the catalog or contact IMS directly

See also

100% Aluminum Lipstick: Aluminum Inside and Out

The 100% Aluminum Lipstick uses aluminum not only for the outer casing for a classy finish, but also for all the inner parts and mechanisms. This makes for a more streamlined recycling process where it can be disposed of all in one go. Aluminum provides notable product protection and durability against wear and tear, meaning switching from conventional plastic to shatterproof aluminum will increase the overall perceived value and improve user experience.

The Mini Mono PP Compact Case: 100% PP Design

IMS has been able to achieve this design using 100% PP plastic, even including what was once a metal pin. The connecting components of the compact have now been developed to use PP, significantly increasing the packs' recyclability rate. The cute mini compact shape has proven to be a hit with consumers who love a classic shape with a fresh take. In addition to high formula compatibility, PP plastic also allows for the use of vivid colors that pop from the shelves or e-market pages.

Design Innovation for Cosmetics: Two-Shot Injection

IMS’s latest collection is the Two-Shot Injection Collection which sees lipstick, lipglosses and concealer packages manufactured with an elegant twist. This method creates a clear outer layer on top of the inner color, creating an understated and engaging 3D look with a trendy high-end feel.   These new packs introduce an extra element and interaction between the packaging and the product as customers can familiarize with the color cosmetic looking from the outside.

  • Abigail Mackay
  • Product Info
  • English
  • Created 10 Aug 2024
  • Modified 21 Jun 2024
  • Hits 352