Being sustainable and stylish is the name of the game for IMS Packaging’s newest cosmetic range. By paying attention to the latest market trends and the needs of consumers and brands, IMS has developed products that use high quality sustainable materials in sleek professional designs.
The latest release is the 100% Aluminum Lipstick, which uses aluminum not only for the classy outer casing, but also for all the inner parts and mechanisms. This makes for a more streamlined recycling process where it can be disposed of all in one go.
Aluminum offers many benefits in addition to being a sustainable and stylish choice. The material provides notable product protection and durability against wear and tear, meaning switching from conventional plastic to shatterproof aluminum will increase the overall perceived value and improve user experience.
For more information, get in touch with IMS Packaging