The 2021 edition of the South China Beauty Expo will take place from 29-31 July at the Shenzhen Convention and Exhibition Centre.

The event is co-organized by Bologna Fiere, informa markets and Baiwen.

The expo will bring together more than 800 high-quality exhibitors from around the globe —including China, Europe, US, Japan, Korea, Australia, New Zealand etc— covering cosmetics, professional beauty, and supply chain. Through the industry summit forums, business matching, release of international trend, new retail experiences and many other new special programs, the expo provides scenarios of diversified business cooperation and communication with new ideas and new models.