LXMI and Jansy worked together for nearly a year to realize a luxury package concept that would both visually stand out on the shelves at Sephora while allowing LXMI the real estate necessary communicate their message and brand platform: “Beauty for Humanity”. For the primary component, a custom beveled cap embossed with LXMI’s brand icon.

Sleek and bold, the jar itself serves as a statement piece and cornerstone of their launch. For the secondary packaging, Jansy sourced a unique pearl stock which served as a subtle yet elegant backdrop, elevated by foil accents that successfully translated across the various packaging profiles.