In the beginning the cases were manufactured in cardboard and wood, but soon injection-moulded plastic became increasingly important in the production. Originally, the core business consisted in the production of a standard assortment for stock, but quite soon the company realized that there was also a large business-to-business market for customized displays, cases, and boxes. By firmly adhering to concepts such as creativity, flexibility, and dynamics the production of custom designed items has become equally important to the business as the standard ranges.