Brand enhancement specialist API is continuing its focus on delivering products and services for the packaging industry, taking its new creative service offer to its exhibition stands AD31 at PCD in Paris and K58 at the Packaging Innovations show in Birmingham this February.

David Peters, API’s Creative Development Manager will be on API’s stand working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.

The latest examples of high impact consumer packs, using techniques such as API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect, will be on display at the show.

Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.

Also on display will be API’s newest foil - TA; its most comprehensive cold foil for labels & packaging to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.

Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

PCD, held on 3rd and 4th February in Paris is the leading show for the packaging and design of cosmetics and perfumes, whilst Packaging Innovations in Birmingham, held later on 24th and 25th February, is dedicated to bringing the packaging industry together to demonstrate new innovations, inspire developments and new approaches, and discover the latest trends and technologies.

David Peters commented ‘Both PCD and Packaging Innovations are the perfect events for us to showcase our creative service alongside our trend and mood boards that have relevance for a wide variety of products and brands. We are welcoming all designers, printers and brand owners to come to our stand and see our portfolio of foil, laminate and holographic solutions and how together with the latest trends they can deliver exceptional brand enhancement and real on shelf impact for their products.’