API to take new trends to Spirits Packaging Summit 2017

02 Nov 2017
JPF API Laminates

Brand enhancement specialist API is to showcase its new 2018/19 trends at the Spirits Packaging Summit Edinburgh. David Peters, Creative Development Manager, will give an exclusive presentation on the latest trends that are influencing packaging in the luxury drinks sector.

David, who has over 20 years’ experience in the design and packaging industries, will focus on the current trends that take inspiration from the global fashion industry, exploring how they translate into effective packaging concepts.

The presentation will reflect how, in today’s competitive market, it is essential that luxury drinks brands create their own identity that is relevant to their customers. Using contemporary case studies, API will demonstrate how packaging, including the experience it delivers, is a fundamental part of this.

“After the fantastic launch of the Spirits Packaging Summit last year, we’re delighted to be returning in 2017,” says David. “It is the perfect opportunity for us to share our insight into the creativity and inspirational designs of the luxury packaging sector, and provide visitors with an in-depth understanding of the role of trends in empowering brands.”

Now in its second year, the Spirits Packaging Summit is a day-long forum that explores the biggest challenges facing packaging developers, designers, and manufacturers in the spirits sector.

API's partnership spirit supports new (Wh)15 premium whisky

The launch of a new premium single malt whisky required not only a great product but also an exceptional brand and packaging. API as a leading provider of brand enhancement solutions was the natural partner for the innovative and exciting launch of (Wh)15 Single Malt Whisky – with API helping to add a premium edge and shelf-impact to the new whisky.

API foil answers Hopes & Dreams of satirical new bourbon

A hot stamping foil from brand enhancement specialist API is adding texture and sophistication to the bottle of a unique new bourbon. Hopes & Dreams, which wittily satirises stereotypical handcrafted whiskey marketing in its promotion, features API Copper Kettle foil on its vintage label.

API introduces new laminating adhesives to meet market demand for more technically challenging laminates

Brand enhancement specialist API has made a breakthrough in the performance of its metallised polyester film laminates with the introduction of a new adhesive system. Having been successfully trialled through a rigorous testing program, the new adhesive is a welcome addition to the range used by API in Europe, as it offers improved peel strength, reducing the risk of delamination during subsequent manufacturing processes.

Luxepack Monaco sets stage for API's new trends folio

Brand enhancement specialist API will launch the second edition of its Trends Folio at Luxe Pack Monaco, underlining its status as a leader in highly visual packaging solutions that empower brands. An evolution of last year’s acclaimed first edition, the new version of the API Trends Folio will outline the latest trends in luxury and premium packaging – and how the intelligent use of foils, laminates, and holographics can complement them.

API’s latest foils say it with elegance at Labelexpo

Visitors to Labelexpo this week will not only see the latest foils from API at stand 6A23, but also the launch of its new custom-designed labels and latest packaging insight – all while enjoying a complimentary drink and maybe even taking a ‘#shelfie’!

API to unveil new improved TA+ cold foil at LabelExpo Europe

API will launch its new and improved TA+ cold foil at LabelExpo Europe in September as it continues to focus on delivering cutting-edge brand enhancement products for the labels and packaging industry.

Olympus speeds to silver and gold with API foil

A TA cold foil from brand enhancement specialist API is behind a spectacular increase in production speed and quality at a leading label print company. Olympus Print Group chose the foil from API after a long search for the perfect foil provider and type, and has been highly impressed by the results it has delivered.

API's Holonique Boutique delivers brands an extra dimension

API is leading the way in the creative development of holographic and other highly visual optical packaging solutions with the launch of its custom decorative holography service, Holonique™ Boutique. The service is designed to provide API’s specialised knowledge in the use of holography and 3D Designs, which, as an integral part of the product pack design, can add the extra dimension to brands across the food, drinks, personal care and beauty sectors.

API group announces opening of its new creative headquarters at Manchester Airport

As part of its continued growth plans and focus on providing creative brand enhancement solutions, API has announced that it will open its new Customer Design Centre and Group Headquarters at the prestigious Voyager office building at Manchester Airport this June.

API invests to enhance holographic foil & film capability

Brand enhancement specialist API has increased its holographic foil and film manufacturing capabilities after completing a recent £0.5 million investment at its Livingston facility in Scotland.

API to exhibit at Luxe Pack New York for the 1st time

The company’s exhibition at Luxe Pack New York builds on its highly successful visit to Luxe Pack Monaco, and will mark the official US launch of its latest Trends Folio – an essential working document for creatives that features eye catching samples exemplifying the latest luxury packaging trends.

API invests more than $8.5million in North American Center of Packaging Excellence

The project will consolidate API’s decorative holographic and foil manufacturing on the existing site, with the addition of new factory space and manufacturing equipment concluding in 2018.

API’s Trends Folio to launch at Packaging Innovations 2017

The Folio, which will act as a source of inspiration for packaging designers, agencies and brand owners, will be showcased on stand M26 at the show in Birmingham in March.

API to exhibit its latest packaging trends at PCD in Paris

David Peters, API’s Creative Development Manager will be working with customers to help them find the most effective pack enhancement effects to add value to their cosmetic and perfume brands.

API’s Micro Glitter is second skin to Viniq shimmery liqueur

The holographic foil produces a graphic display which represents the shimmering effect of the liquer

API Group completes acquisition of assets and business of Amsterdam Metallized Products

AMP is a leader in brand enhancement packaging substrate technologies, pioneering transfer metalizing paper, board and filmic materials, and will further enhancing API's capability to serve customers.

API's oneboard upgraded with new whiter finish and FSC certification

API’s popular OneBoard™ has been further enhanced to provide customers with a whiter finish and full Forest Stewardship Council (FSC) Certification – both of which help it meet the demand for environmentally sensitive and impactful packaging provided in quick lead-times.