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Kewpie
Kewpie Corporation is working diligently to deliver good taste and to kindness. While further fine-tuning those features that make us unique, we will help develop food cultures and promote sound health throughout the world.
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Since the Company was established in 1919, Kewpie Corporation has continued with each passing era to develop its business based on an unwavering insistence that “good products begin with good ingredients.” As a company that handles food items, honesty and integrity are the hallmarks of our business mindset. Remembering that the world is fairer that anyone can imagine, we recognize that this founding spirit to “Act on Moral Principles,” “Strive for Originality and Ingenuity,” and “Look after Parent’s Well Being” is critical to efforts aimed at earning customers’ trust and ensuring an everlasting presence as a going concern.
From a product development perspective, we have continued to adopt the role of a pioneer and were the first company to introduce mayonnaise and dressings to the Japanese market. Adopting a customer-oriented approach, we have also incorporated a universal design concept into our development process. To provide products that are easier to use to as many people as possible, we have for example introduced products labels that are easy to both read and understand as a part of a host of ongoing improvements.
We believe that dining is a source of immense joy. Dining makes us feel the warmth of the people around us, generates a sense of gratitude and reinforces the ties between people. Through food, we will make every effort to promote sound health, and vigorously contribute to society through our business activities. Recognizing that the blessings of nature provide the underlying strengths of our endeavors, we will work diligently to secure a sustainable society for the next generation by ensuring the proper use of natural resources and protecting the environment.
Guided by its corporate message “love around the kitchen table,” Kewpie Corporation will continue to work diligently to deliver good taste and kindness. While further fine-tuning those features that make us unique, we will help develop food cultures and promote sound health throughout the world.
Corporate Philosophy and Group Policies
Corporate Motto: RAKU-GYOU-KAI-ETSU
True enjoyment in the work place should be achieved
through the process of working together toward common goals.
Once you come to appreciate this process as experiences at work are generated,
you will gain some latitude and confidence.
Latitude and confidence are essential in the progression of an individual’s ability, and as a result,
in the prosperity of the company which can be shared by all members involved in the process.
Corporate Principles
- Act on moral principles
- Strive for originality and ingenuity
- Look after parent’s well being
Moralism is a way of living honorably as human beings. It is said that even when a country loses a battle, it does not necessarily perish; however, when a country loses morality, it will perish. In corporations as well, under the circumstance where people disregard morality, any corporation would eventually perish. It is the obvious nature of corporations to seek revenue and profit; however, in doing so, it is critical to put morality first, and to make judgments based on 'what truth is' and 'what the right thing to do is', without being blinded by merit in the short term.
It is also sadly obvious that many people in the real world seek quick profit by calculating means without considering morality. It is not wise to face these people by solely being morality right. What we must have is originality and ingenuity in addition to diligence and hard work. Originality and ingenuity, which means cultivating new ways of thinking, developing new technologies and improving quality and services, lead us to a pioneering spirit and stance of 'we will not make me-too products' and 'we will not follow in competitor's footsteps'. An approach like this will enlarge our circle of friends. In every business scene at work when developing new products or simply when taking care of daily requirements, let us not forget this philosophy.
Expressing our thanks and appreciating the devotion of parents to their children, where they would lay down their lives for their kids, teaches us another basic moral standard of human beings. This attitude is also important in facing people we meet when conducting daily business.
Group Policies
Guided by a philosophy that draws on its Corporate Motto and Principles, Kewpie has put in place the Group Policies that embody the Group’s commitment to earning the highest degree of trust from its stakeholders, including customers, shareholders, business partners, employees, and society, who provide the underlying strength for all of its business activities.
In ensuring that each and every member of the Group fully understands and carries out the spirit of the Group Policies we are better positioned to further enhance our transparency as a company and to garner the trust of customers.
Business Plan
The Group’s new challenges lead to dramatic growth
Having established its four management policies—strengthen the management base, enhance cost competitiveness, create added value and take up challenges in new fields—that revolve around“making the most of our unique capabilities and an ability to create new products, markets and demand,” the Kewpie Group’s new challenges will lead to dramatic growth.
