If this is your company, CONTACT US to activate Packbase™ software to build your portal.
How do you measure success? Many agencies tout their famous, exclusive accounts. Various clients gauge ROI in various ways. Individuals often attach a dollar sign to it.
We’re incredibly proud of our clients, our work and our results, but we’ve always measured our success as an agency a bit differently: in happiness. At the end of the day, our award shelf isn’t as important to us as our client relationships. We’d rather be happy than heralded.
It makes us happy to be respected and appreciated for our contributions as strategic and creative partners. We’re happy when we’re valued for our business and design thinking. Happiness is when client and agency alike feel positive about their shared experience.
Making clients look good makes us happier than just about anything. We’re smart and serious about how we resolve business challenges, but we measure successful client relationships in laughter and friendship first.
In our experience, when everybody’s happy, results, ROI and the rest all fall into place.
Relevance. Quality. Presentation. That’s what you need to transform your entrepreneurial idea into a Shelf Kicker™ challenger brand.
A great idea alone won’t do it. It takes more than making a great product every time. Great branding, packaging and marketing are essential to your success, but they’re still just pieces of a larger, more complicated puzzle.
Relevance. Quality. Presentation. All three are necessary to compete and to succeed.
Relevance: Does your product/service satisfy a need or want important to people? Does it do so in a way that’s on-trend? Does it disrupt typical category thinking? Relevance speaks to audiences in meaningful ways, engaging them on their terms.
Quality: Are you delivering the right product/service at the right price? Have you considered the true value of what you’re bringing to market? Quality is always at a premium with consumers. Low-cost commodities have fewer ways to compete.
Presentation: Are you counting on incredible branding and marketing to disguise a weakness in your product/service? Does your branding hold its own against leaders in your category? Does your marketing differentiate?
Relevant, quality offerings are easier to brand and market in ways that will turn them into a Shelf Kicker™ that stands out on shelf and online. That’s where we come in.
Entrepreneurs with the perfect trifecta are on their way to a becoming a winning challenger brand that buyers, consumers and competitors notice.
I will have more to say about the perfect trifecta and Shelf Kicker™ branding at the 6th Annual MN Entrepreneur Kick-Off on February 23rd. Follow along on social media! #Ekickoff16, #ShelfKicker and #Fab4Branding should do it.
I use my Keurig machine every morning. Sometimes even twice a day.
Still, adding a k-cup of broth into my usual mix felt strange at first. Would the broth wind up with coffee grounds in it? Would a heavy broth ruin my machine?
I’m happy to report that no grounds found their way into my savory k-cup broth. And my machine is still brewing just fine. And I couldn’t be happier about support one of Kick’s newest clients!
We recently collaborated with San Diego k-cup coffee makers to launch two beef and chicken bone broths targeting the Paleo market — an obvious choice when you consider that each recyclable k-cup of bone broth packs 10 grams of protein!
To get into the mindset of Paleo dieters I visited a CrossFit gym to do some first-person interviews and market analysis. Dozens of k-cups later, LonoLife has launched. The brand stands out online and on-shelf by speaking to consumers’ sense of adventure.
In addition to the protein-rich bone broths, snack flavors with lower protein levels (and price points) are available, too. So next time you’re thinking about brewing up a k-cup of your favorite drink, consider getting a protein boost or enjoying a savory snack from LonoLife.
