I use my Keurig machine every morning. Sometimes even twice a day.

Still, adding a k-cup of broth into my usual mix felt strange at first. Would the broth wind up with coffee grounds in it? Would a heavy broth ruin my machine?

I’m happy to report that no grounds found their way into my savory k-cup broth. And my machine is still brewing just fine. And I couldn’t be happier about support one of Kick’s newest clients!

We recently collaborated with San Diego k-cup coffee makers to launch two beef and chicken bone broths targeting the Paleo market — an obvious choice when you consider that each recyclable k-cup of bone broth packs 10 grams of protein!

To get into the mindset of Paleo dieters I visited a CrossFit gym to do some first-person interviews and market analysis. Dozens of k-cups later, LonoLife has launched.  The brand stands out online and on-shelf by speaking to consumers’ sense of adventure.

In addition to the protein-rich bone broths, snack flavors with lower protein levels (and price points) are available, too. So next time you’re thinking about brewing up a k-cup of your favorite drink, consider getting a protein boost or enjoying a savory snack from LonoLife.