New in 2016 LUXE PACK Shanghai: 4 half-days on today's hottest topics with renowned experts and industry leaders

WEDNESDAY APRIL 13, 2016

MASTERCLASS DESIGN
INSIGHTS AND DESIGN COLLABORATE TO WIN

10.00am – 11.30am
WHEN PREMIUMISATION DRIVES PACKAGING: BROACH THIS TREND AND DELIVER
EXTRA VALUE FOR A DESIRABLE BRAND

Introduced by Mr Xu Jun, Industrial Design Center Director – JAHWA
Moderated by Ally DAI, Deputy Industry Research Director – HAPPI CHINA
With the participation of Xu Jun, Industrial Design Center Director – JAHWA
Shaokun Sun, Packaging R&D Department Manager – YANTAI CHANGYU PIONEER WINE CO
and the following exhibiting companies: CREATIVE CAPITAL, LANBIYUAN, EASYDESIGN, WING SHING PACKAGING

While premium brands are continually strengthening their positionings, mass market brands are looking for new ways to deliver quality and specialness. As such, premiumisation is increasingly becoming an effective way to add value, especially during a time when value may dictate many purchases. How to express premiumisation through packaging? The upcoming Master Class Design shows you solutions.

11.45am – 12.30pm
CHINA OF TDAY, AN INSPIRATION TO CREATE A NEW PACKAGING TREND

Elie PAPIERNIK, Managing Partner and Artistic Director – CENTDEGRES
How the codes of contemporary China inspire creative minds to design packaging for the Chinese premium brands of tomorrow?

MASTERCLASS SUSTAINABILITY
BUILDING YOUR BRAND’S SUSTAINABLE PROMISE!

2.00pm – 3.45pm
LUXURY PACKAGING AND SUSTAINABILITY: THE NEW ALLIANCE?
Challenges, pitfalls and substantial benefits of eco-conceived packaging

Introduced by Lihua SONG, Managing Director – JASMIN ORGANICS GROUP
Moderated by Charlie MATHEWS, Director and Corporate Advisory – COLLECTIVE RESPONSIBILITY
With the participation of Lihua SONG, Managing Director – JASMIN ORGANICS GROUP
Wang Chao, Brand R&D Director – VATS
Huang Xinglan, Purchasing Manager – TENFU TEA

As sustainable development has become the major collective challenge, the luxury sector has recently come under scrutiny and the concepts of luxury and eco-design sometimes remained conflicting. In fact, eco-design opens up new avenues of innovation and is also a way of Brand-Differentiating. Taking these ideas as constraints is a mistake and new opportunities are available to luxury industries that provide a nearly optimal and natural framework for sustainable development. This discussion will cover the challenges, pitfalls and substantial benefits associated with starting to develop sustainable packaging solutions. Join us on a discovery on how to tackle the development of an industry changing solution and hear and share with prominent brands discussing their latest sustainable packaging innovations.

3.45pm – 4.20pm
LUXE PACK IN GREEN 2016

Discover the best eco-friendly packaging solutions and the most relevant responsible actions presented by nominees.

4.20pm
LUXE PACK IN GREEN AWARD CEREMONY in the presence of our prestigious jury board

 

THURSDAY APRIL 14, 2016

MASTERCLASS INNOVATION
TOMORROW’S WORLD: STAY ABREAST!

10.00am – 11.30pm
THE AUGMENTED PACKAGING: WHEN THE PACKAGING GOES BEYOND LIMITS

Introduced by Tanguy PELLEN, Associate Director Research & Development – Procter & Gamble Prestige Products and Le Fan, Design Consultant & Packaging Development Director – SHANGHAI CHICMAX COSMETICS
Moderated by Christophe PRADERE, Founder and CEO, BETC DESIGN
With the participation of Lu HONG, CEO of China region – DEBAUVE & GALLAIS
And the following exhibiting companies: ARJOWIGGINS, DERPROSA, OLNICA, SELINKO, VIVA HEALTHCARE PACKAGING, HONDA PRINTING HOLDINGS CO.

Educative, intelligent, sensorial, connected… How packaging is being re-valued and getting new super powers to play a crucial role in the brand/customers relationship?

11.45am – 12.30pm
INCREASING ATTENTION ON REPUTATION: NEW ANGLES IN DIGITAL PROMOTION TO BE APPRAISED…

Moderate by Philip QIAN, Founder – GENTLEMEN MARKETING AGENCY
With the participation of Jessy ZHANG, Purchasing Manager – PERNOD RICARD
Le Fan, Design Consultant & Packaging Development Director – SHANGHAI CHICMAX COSMETICS
And EUROCOSMETICS ASIA

Ecommerce is driving a new consumer behavior: discover what consumers in china trust in and how your brand’s reputation will make a big difference with your competitors. From luxury packaging in ecommerce to digital promotion, get a 360 degrees overview of best practice.

MASTERCLASS TRENDS
FRESH PACKAGING NEVER STARTS WITH STALE THINKING!

1.15pm – 2.30pm
SECRETS TO PACKAGING SUCCESS

Introduced by Daniel LI, Senior Perfumer – IFF
Laura PERRYMAN, Materials 7 Surface Design Editor – BEAUTYSTREAMS

BeautyStreams reveals the latest trends in packaging materials, prints, typography and colors.

2.45pm – 3.30pm
WHEN THE SCENTS MEET THE PACK

Moderated by Sophie Zhang and Ingrid ZHENG, Founders – SCENT&SENSIBILITY STUDIO with Elaine ZHANG, Senior Fragrance Development Manager - SYMRISE

Discover the cross point of the brand, the scent and the packaging. By taking a closer look at certain new launch, you will find out the secret behind a DNA implemented perfume bottle. By smelling tomorrow’s creation, you will walk into the future and, you will be surprised by incredible connection between the scents and the packaging.

3.45pm – 4.30pm
CONNECTING LUXURY CONSUMERS' TRENDS AND CHINESE HERITAGE

Simon TYE, Executive Research Director – CSG-WORLDWIDE

Over the past years, we have seen increasing interest in connecting brands with Chinese heritage. What are the geopolitical, economic and cultural forces shaping the luxury industry and changing the way consumer interact with Chinese brands? Will we be seeing more firms finding in China’s long, proud, historic and scientific heritage how to develop successful Chinese luxury brands? This conference will unveil this rise of the Chinese luxury brand trends and how the Chinese luxury consumer is changing his purchasing behavior and a lot more...