The chance to treasure it and love it on first acquaintance. Then when the precious fragrance is released by gentle pressure on the spray head, the perfume unfolds on a sensory level, complementing that which had only been available to touch. And this has a long tradition. With perfumes, packaging and content are inextricably linked, in a way that is different from any other cosmetic. That is why the development of perfume packaging and glass bottles is so important – quasi as a flagship for the brand.

Finishing techniques – less is often the ultimate solution

Packaging experts report that gloss and glamour in perfume packaging are no longer the preserve of luxury ranges. Even the packaging of own brands is now aiming to following the look and feel of the make and thus appeal clearly to all the senses of the target group. For this reason, all possible finishes, for example those that emulate surfaces such as wood, leather or other materials, are in demand. Visual highlights such as three-dimensionality, spot varnishes or soft-touch effects are also very popular.

Perfume packaging, glass bottles – more than just packaging

For the perfume market is fiercely competitive: every year, new creations are launched, but a hefty 97% disappear again. For perfume packaging it is important that the glass bottles remain true to the product line but at the same time are new and surprising. And in addition, the brand message of a product must be in touch with social trends.

A journey through history

Glass perfume bottles are estimated to have existed since the 1st century BC. There are three main reason why glass was the material used for perfume bottles, in times past and today:

1. The value of its appearance: the translucent, fine material makes its contents appear precious.
2. Its convincing functionality: in glass bottles the scent remains unchanged for a very long time.
3. The wealth of decorative designs: glass is ideal for being shaped into countless different forms. For example, the perfumer François Coty commissioned the famous art nouveau artist René Lalique to create bottles for his perfumes. And since then, a perfume bottle has served not only as packaging for the perfume and as a glass bottle, but also as a powerful visual expression of the character of the fragrance.

Perfume packaging or perfume bottles are an individual development process that bring into perfect harmony the world of the customer and the brand world of your product. That is why you should pull out all the stops to succeed, in terms of design, production and sales strategies.