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    Conference schedule for MakeUp in Seoul

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    Conference schedule for MakeUp in Seoul
    Asia, Beauty, Personal Care, Luxury, Premium, Primary Packaging, Active, Smart Packaging, Shows, Associations, Media

    There are only a few days left to register to MakeUp in Seoul. With more than 2000 pre-registered people one week before the kick-off of the show, a new record has been set. The organizers expect a large numbers of visitors for this third edition, which will take place on two floors at the Conrad Hotel, instead of one last year. Given both the high profile of speakers and topics addressed, the conference room will also certainly be packed.

    Wednesday April 6th - Morning

    WHAT’S UP IN CHINA

    10:15 - 13:00: “China: When Make-Up wakes-up”
    To illustrate the expectations from this very fast moving and growing market, manufacturers and brands representative will have an opportunity to express themselves!

    10:15 – 10:45: What’s up on the Chinese Make Up Market
    Conference by Caroline Moulin, CEO of Nao Design Trends

    • Visual introduction to the round table: After skin care, this is the time for color cosmetics in China.
    • The past, current and future gestures: How the brands answer to the Chinese consumers expectations; from BB cream and Cushion Compacts to Big Eyes, through lips and color cosmetics.

    10:45 – 11:30: The point of view of suppliers
    Round Table moderated by Caroline Moulin, Nao Design Trends with the participation of:

    • Grace Liang, Marketing Manager for Albéa Make Up China
    • Tyler Sun, Regional Market Development Director, Aptar B+H, Northeast Asia
    • Huina Jin, Sales Director, Zhejiang Axilone Shunhua
    • Cyril Ruiz-Moise, Chairman & General Manager, SGD Asia Pacific
    • Thomas Weckerle, CEO Weckerle Cosmetics

    Questions:

    • The Chinese market specifics: Speed, reactivity, lead-time…? How different it is from other markets?
    • How to react vs. the clients and brands expectations: premiumization or massification?
    • How to cope with more Chinese brands from a technical stand point: new gesture, new textures and new applicators?
    • The future: new trends, connected packaging, intelligent packaging, « smart packaging »?

    11:30 – 12:15: Jala, a Chinese success story:
    Conference by Madame Li Min, General Manager of Purchasing Department, Jala Group

    • Presentation about Jala
    • Recent innovation at Jala
    • Jala’s expectation from its supplier
    • What about “back to tradition” in China beauty?

    12:15 – 12:45: YSL make -up in China: the French couture brand for young generation
    Conference by Ivy LI, YSL Brand Director of China at L’Oréal Luxury Division.

    12:45 – 13:00: Conclusion by Caroline Moulin, CEO of Nao Design Trends

    Wednesday April 6th - Afternoon

    WHAT’S UP IN KOREA

    14:00 - 15:00: "Airless ; The story of an innovative system which deeply changed the approach of the packaging".
    Round table moderated by Charles-Emmanuel Gounod, CEO Beautyworld Connexions, with the participation of:

    • Daniel Cha, Sales Director, Yonwoo
    • Thomas Hwang, Sales Team/General Manager, Samwha
    • Gerald Martines, Director of innovation, Qualipac
    • Tyler Sun, Regional Market Development Director, Aptar B+H, Northeast Asia

    Questions:

    • Brief introduction of each participants and their company
    • How is the Airless business in your respective companies?
    • Is the trend to use Airless in skin care and make up liquid formulation will continue?
    • What can be the next application for Airless?
    • What is the next innovation in Airless your company is developing?

    15:15 - 16:00: The influence of South Korea on the US market, in terms of consumer habits (skin care, color cosmetics)
    Please note that the conference will also include information about Asian-American consumers and the opportunity for Korean companies to market to this large, affluent group in the States.

    Conference by Mrs. Lan Vu, Founder & CEO of BEAUTYSTREAMS

    16:15 - 16:45: "La Seoulista"
    Conference by LEE EunKim, Hera Brand Director at Amore Pacific

    16:45 - 17:45: A new trend, the "Seoulista"… or how the Seoul beauty and fashion consumers start to influence the world?
    Round table about “La Seoulista” moderated by Florence Bernardin, CEO & Founder of Information & Inspiration, with the participation of :

    • LEE Kyung-Min, (K.M. Lee) Makeup artist
    • MIN Eun-Sun, President & Editor in Chief, Fashionbiz
    • JEONG Ok-Ja, CEO de 'Oily Skin', Beauty Consultant - ex-Editrice 'Sure', 'Instyle', 'Haute'
    • CHOI Eun-Young, Beauty Editor, Bazaar.
    • OH Sehee, President Korea Make-Up Central Association.

    Thursday April 7th - Morning

    10:15 – 11:00: Local Beauty Brands Dominate Digital in Korea: L2 Digital IQ Index
    Conference by LEE Gyu Taek, Ph.D. Program Director for Embedded Software

    Korean brands certainly have the digital prowess for fast growth, based on L2 data. The Digital IQ Index®: Korea Beauty, which assesses the digital performance of 30 global and 34 local brands in the country, finds local brands are dominating the top rankings. Seven of the top 10 brands in the Index are Korean, with Amore Pacific having the highest Digital IQ of all conglomerates with brands in the Index, according to L2.

    L2 insights point to the digital gap between local and global brands in the country. Just 18% of local beauty brands in Korea offer no link to e-commerce (whether through an e-tailer or directly on the brand site) vs. 30% of global brands in the country. Online sales make up 9% of the Beauty market in Korea, on par with the U.S.

    11:15 – 12:00: "Multi level future trends"
    Conference by Antoinette Van den Berg, Founder / Art Director of TouchéToday and Future-Touch

    Now we are used to catch up with generic future trends for colors and textures in the cosmetic industry.
    In the new economy, where everything is linked to each other, the consumer will act differently, request more, on multiple levels, then we are used of.

    This means we have to face future trends on many levels that go beyond just the right color and texture. In plus the consumer will have more label specific wishes (customized trend forecasting). What can we expect? Antoinette van den Berg, trend forecaster and owner of Future-Touch will shine a light on multi-level future trends.

    Background info:
    Trend forecaster Antoinette van den Berg owner of Future-Touch is specialized in trend forecasting and the translation of trends into innovation for the cosmetic industry. In this process Antoinette links the identity of a company with the future through innovative solutions given by production technology’s and renewed opportunities the future offers. Future-Touch www.future-touch.com

    Thursday April 7th - Afternoon

    WHAT’S UP IN BRAZIL

    14:00 - 15:15: How to penetrate this market of 100 million consumers?
    The Brazilian market, its potential, its dynamic, its opportunities for the brands and the manufacturers.
    Round table moderated by Vincent Gallon Brazil, Editor-in-Chief, Premium Beauty News with the participation of:

    • Felipe Bras, Make Up manager, Natura
    • Murilo Reggiani, General Manager, VULT

    WHAT’S UP IN JAPAN

    15:30 - 17:00: “What’s hot in Japan? How makeup is evolving to meet all the Japanese women multi-profiles, from the young ... to the positively aging generations”.
    Conference by Florence Bernardin, CEO & Founder of Information & Inspiration with the participation of Takae Kochigami, Japanese Make Up Artist/Beauty Director.

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital mania at MakeUp in Paris: The debates

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    MakeUp in Action in Los Angeles on 3 & 4 February 2016, the "MakeUp" event seen from another angle!

    It is not a traditional trade show as we know them, but rather a formula better suited to the environment and atmosphere that characterizes the world of beauty on the West Coast. "MakeUp in Action" in Los Angeles, which will take place over two days, aims to bring together the "crème de la crème" of the beauty industry. Two days that will alternate both plenary sessions and highly focused workshops to take an in-depth look in the makeup industry.

    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    It's official, the next edition of MakeUp in NewYork will take place in Brooklyn, the hippest neighborhood in town. And not in just any place... The Grand Prospect Hall, situated exactly twenty five minutes from midtown Manhattan. A mythical, original, off-beat and friendly venue. Undoubtedly this sixth edition of MakeUp in NewYork will live up to the reputation of an event that will be in its eighteenth edition in the World.

    • Company News
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    • Modified 30 Mar 2016
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