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    Digital mania at MakeUp in Paris: The debates

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    Digital mania at MakeUp in Paris: The debates
    Europe, France, Switzerland, France, Beauty, Personal Care, Cosmetics, Make Up, Secondary Packaging, POS, Point of Sale, Active, Smart Packaging, Shows, Associations, Media, Packaging Trade Shows, Events, MakeUp in

    A mix between on-line and off-line worlds, "Digital Store" concepts can now be seen in many sectors (cosmetics and well-being, of course, but also the hotel industry, food stuff, ready to wear...). The perfume and cosmetic sector are at the forefront.

    Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores present offers to consumers, which perfectly match their profile and enable to learn more about their tastes and habits. Robots are even starting to appear here and there.

    At MakeUp in Paris, you will be at the heart of the issues raised by this new "digital mania".

    These new technologies that feed in particular on big data do indeed open up broad opportunities for brand retailers, but they also generate new legal risks.

    Because it seems essential nowadays to fully understand and master these legal risks, at a time when the European Parliament has recently adopted a new regulation to stimulate and regulate the digital single market, which will take effect in a few weeks, by significantly toughening penalties.

    Personal data, a new regulation!

    Indeed at its plenary session in Strasbourg on 14 April, 2016, the European Parliament voted the final adoption of the new Regulation on the protection of personal data.

    This much awaited (4 years!) historic text sets the new legal framework, to which all companies, across all sectors, will have to comply by 2018, with penalties in case of infringement of up to 4% of their turnover.

    This reform provides an opportunity for all companies to accelerate or perfect their digital transformation, by adapting their organization and the use they make of data collected, to secure and enhance their "Data asset" in light of this new regulation.

    Among the new key features:
    - the obligation to implement a real data governance (keeping of an internal record, appointment of a Data Protection Officer (DPO), setting up of auditing measures, of impact studies...);
    - the establishment of a new responsibility matrix between the different stakeholders involved in the data processing (subcontractors, joint managers...);
    - a strengthening of the rights of individuals (portability, strict purpose limitation principle, prior information...);
    - the requirement for some DPOs located outside the EU to appoint a responsible entity located within the EU.

    Three and a half hours of debates!

    12:45pm - 12:55pm: What is the weight of e-commerce in the global cosmetic business?

    What are the differences from one continent to another? From one generation to another?
    With Laurence-Anne Parent, Senior Partner at Advancy, a Strategy consulting firm.

    12:55pm - 1:15pm Ten Digital Disruptors in Beauty

    Fung Global Retail & technology counts down its ten digital trends and innovations that are changing the way consumers browse, test and buy beauty products.
    Conference by John Mercer, Analyst/Senior Manager, Fung Global Retail & Technology.

    1:15pm - 2:30pm: Digital and customer experience

    1:15pm - 1:45pm: 3 key players in Make-up Applications, live demonstration
    1:15pm - 1:25pm: Lawrence O'Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC
    1:25pm - 1:35pm: Sylvain Delteil, Director Business Development, Perfect Corp.
    1:35pm - 1:45pm: Michel Zampa, VP Business Development, Wisimage

    1:45pm - 2:30pm How the new technologies are revolutionizing customer experience: make-up applications, packaging, POS, products "on demand", customisation...

    Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Christophe Bianchi, Fondateur, Feeligold by Feeligreen ; Olivier Fiastre, Directeur General, Provaine "The Nail Revolution"; Lawrence O'Toole, Co-founder of OTSTC - CREATIVE BIOMETRIC; Sylvain Delteil, Director Business Development, Perfect Corp.; Michel Zampa, VP Business Development, Wisimage.

    2:30pm - 3:00pm Data the new resource

    What are the tools available to capture this data? What are the objectives? For what developments?
    Roundtable moderated by Séverine Boutry with the participation of representatives of the following companies: Guilhem Fouetillou, Cofounder, Linkfluence; Francois Xavier Bois, Fondateur et Dirigeant de l'agence numérique, Kernix; Matthieu Bourgeois, Avocat, Simon Associés.

    See also

    MakeUp in SaoPaulo interviews Joao Carlos Basilio President of ABIHPEC

    The third edition of MakeUp in SaoPaulo will take place on December 7 and 8 next at the Centro Rebouças in Sao Paulo. An edition that will take place in a slightly gloomy economic climate, as everyone knows. But paradoxically, the cosmetic sector in general and the make-up / skincare sector in particular are doing rather well. The statistics published in March 2015 by the ABIHPEC prove it and recent projections since this date confirm it. Overview with Joao Carlos Basilio, the President of the ABIHPEC.

    The American consumer's obsession with beauty

    In today's rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In this deep-dive look at the state of beauty, Jennifer Stansbury from The Benchmarking Company shares findings from TBC's latest PinkReport: "The American Consumer's Obsession with Beauty Products, Yesterday, Today and tomorrow": A retrospective look at yesterday's beauty trends, influencers and behaviors, as well as a comprehensive examination of today’s beauty landscape.

    MakeUp in New York rewards packaging and formulation creativity at universities

    On July 13th seven members of the MakeUp in New York Jury, comprising some of the most prestigious brands in the Beauty industry, came together at the request of the MakeUp in NewYork organizers to select the three winners of the competition "Innovation and Packaging Creativity" organized each year with several American universities. The three laureates will be awarded on September 7 at 6pm at the MakeUp in NewYork event. An evening which will also be animated by an original presentation from the FIT students.

    Will the UK remain a platform of access to the European make-up market?

    The make-up sector is booming in the UK. Although the Brexit brings some uncertainty, the indoor market is vibrant and businesses are creative, bringing fresh ideas, and reshaping standards. At a round table bringing testimonials from the brand, retail and manufacturing side, MakeUp in New York will bring insights into the world of make-up in the United Kingdom, and draw the trends in textures, formulas, packaging of this vibrant market.

    US Beauty market closely linked to the rise of smartphones

    Never, before, heavy-weights in the US makeup and skincare market will have been confronted to such a revolution in consumer beauty products. A totally new dynamics, coming from Internet sales, social networks, bloggers, which is at worst, destabilizing and, at best, giving a real boost to leading brands in the industry. The next edition of MakeUp in NewYork and more particularly its conference cycle will place a special emphasis on this phenomenon. One thing is sure, nothing will ever be the same again!

    MakeUp in NewYork: Reflection of American and Latino dynamism

    More than a hundred exhibitors, including 30% first time exhibitors, a prestigious partner, Maybelline (L'Oréal Group), a new series of original and topical conferences with several dozens of high profile personalities from around the globe, indeed this sixth edition of MakeUp in NewYork promises to be particularly exciting. It must be said that, on the other side of the Atlantic, the "beauty" industry and more particularly the "makeup" industry are doing amazingly well. And not just in the United States, but also in Mexico and Canada.

    MakeUp in Paris 2016: Better than ever!

    The recent 7th edition of MakeUp in Paris – which brings to 18 the total number of "MakeUp In" events organised worldwide since the first edition in 2010 at Espace Pierre Cardin on the Champs Elysees – will no doubt go down in history as one of the best ever. It attracted over 3,500 visitors in just two days and more than 1,700 conference attendees, figures never before reached. All the keys for success were present, in other words a very busy, very "pro" show of increasingly international scope (29% foreign visitors), a clearly not-to-be-missed occasion!

    MakeUp in discovers the ancestral bond between make-up and perfume

    This will be one of the highlights of this seventh edition of MakeUp in Paris. As in the previous editions and with the active collaboration of the Anne Camilli et Cie Agency and its Musée à la Carte®, but also with Isabelle Ferrand, (Cinquième Sens Company), visitors will have the opportunity to discover more than 80 collectibles over 250 years old, demonstrating that make-up and perfume have always been closely related and they will also be able to participate to an olfactory workshop to test and try to recognize a selection of characteristic make-up scents. A great and exciting moment not to be missed.

    Digital Beauty: MakeUp in Paris looks to the future in new area

    It's unavoidable! A blend between online and offline worlds, Digital Store concepts and Digital applications now emerge in many sectors and the beauty industry is at the forefront, with leading brands in the domain. Equipped with innovative features such as connected shop windows, interactive POS or sales aid tablets, these new stores are enabled to propose consumers offers which are perfectly tailored to their individual profile and to learn more about their tastes and habits. For two days MakeUp in Paris will be central to this debate, with a brand new Digital Area at the Show entrance and a series of conferences that will bring together high level speakers.

    Nearly 20 conferences at MakeUp in Paris

    Nearly twenty conferences led by thirty speakers on topics as varied as the everyday work of a MakeUp Artist, the expectations of Distribution, the art of using an applicator, the extraordinary impact of a sample on product sales, the fantastic progress made by tools dedicated to Packaging Design, the training of students who one day will be in charge of managing these specific tools, and finally the dominating influence of environmental concerns in all these Beauty related activities.

    Mission complete at MakeUp in Seoul 2016

    The third edition of MakeUp in Seoul was even more successful than organizers had hoped. With a total of 2416 participants to the exhibition area and more than 1,230 people attending the conferences, this edition was up to the expectations of all the players in the make-up industry who visited the show during these two days. Above all, MakeUp in Seoul demonstrated that it was already a major international event with exhibitors and visitors coming from around the world.

    MakeUp in Action in Los Angeles on 3 & 4 February 2016, the "MakeUp" event seen from another angle!

    It is not a traditional trade show as we know them, but rather a formula better suited to the environment and atmosphere that characterizes the world of beauty on the West Coast. "MakeUp in Action" in Los Angeles, which will take place over two days, aims to bring together the "crème de la crème" of the beauty industry. Two days that will alternate both plenary sessions and highly focused workshops to take an in-depth look in the makeup industry.

    MakeUp in New York will take place on September 7 and 8, 2016 at the Grand Prospect Hall in Brooklyn

    It's official, the next edition of MakeUp in NewYork will take place in Brooklyn, the hippest neighborhood in town. And not in just any place... The Grand Prospect Hall, situated exactly twenty five minutes from midtown Manhattan. A mythical, original, off-beat and friendly venue. Undoubtedly this sixth edition of MakeUp in NewYork will live up to the reputation of an event that will be in its eighteenth edition in the World.

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    • Modified 12 May 2016
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