Beauteam, specialized in communication and events in the Beauty industry since 2008, has developed the "Make Up in..." events, successively in Paris, New York, Seoul, Sao Paulo and Los Angeles.

"This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprint of these events internationally in several countries wishing to host them," explains Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam.

"We are delighted with this merger," said Christophe Czajka, Executive Chairman and founder of Digital Infopro, "synergies between the teams will further increase our power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country."

The winning strategy comes primarily from common values, which brought together Beauteam and Infopro Digital : quality, a passion for Beauty and Luxury along with the desire to organize high quality events where leaders and decision makers from Marketing, R&D and Purchasing Departments meet with a desire to put "Business first".

Planetary events

"MakeUp In" trade shows, which have become global events in just a few years, by bringing together all the subcontractors in the make-up and skincare industry along with brands, have become unavoidable.

Every two and a half months, 2,000 to 3,000 professionals meet on the four continents and determine together the present and the future of a particularly dynamic and innovativesector, for the sake of Beauty.

MakeUp In events result from a very specific alchemy enhancing the content, the container and accessories dedicated to make-up and skincare.

"Pros" that join "Pros"

Infopro Digital is delighted to welcome top professionals who are joining an already strong and highly performing team in the sector:

Sandra Maguarian has spent her entire career in the world of trade shows on the organizational side. She was successively General Show Manager of the trade show dedicated to the leather industry, the Salon International Du Cuir in France and co manager of trade shows in the same sector in Asia and the United States. She then decided to create a fashion exhibition in southern France to later join the team of the Paris Cosmoprof trade show. In 2008 she took part in the creation of Beauteam.

Jean-Yves Bourgeois spent his entire career as a journalist, publisher and consultant, serving professional communication in the industry with a specific specialization in the Packaging and Beauty sector.

"The icing on the cake," said Christophe Czajka, "is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe". A return to his roots, so to speak...