Paris: In tune more than ever with Digital Beauty

03 May 2017
MakeUp in

After the success of "Digital Beauty" at the MakeUp in Paris event in 2016, the second edition, this year, promises to be even more dynamic! Beauty is increasingly influenced by new technologies, and the entire value chain in the cosmetics industry is jumping on the bandwagon of Digital Beauty to attract even more, beauty addicts! The first morning, on 22 June will be fully dedicated to this real social phenomenon! A round table, which should on no account be missed.

Among the speakers, Google teams will share the amazing insights they analyse through search terms on the web for major markets in the world. On the BtoB side, Albéa and Schwan Cosmetics integrate new technologies at a very early stage to revolutionize product design and brand/customer relationships. YouCam app, the global leader in virtual make-up applications, will present its most recent innovations and new partnerships in the retail area. Feeligreen and Nail Revolution are making great strides in the personalisation of the cosmetic offer and opportunities in the area seem to be huge...

In terms of training, nothing is possible today without a mobile, and Teach On Mars will tell you how beauty consultants enjoy themselves while they learn... Not to mention big data, a key asset of any business with a very useful focus by Matthieu Bourgeois, Simon Associates, on the European RGPD, which takes effect in 2018!

Come find out on June 22, from 10:15 to 12:15 how digital can both inspire and pamper beauty addicts!

A Full Digital programme!

A morning moderated by Charles-Emmanuel Gounod, Beautyworld Connections and Séverine Boutry, Le Nouvel Appartement.

10:15 - 12:15 FOCUS ON DIGITAL

10:15 - 11:30 Theme No. 1: "Digital to inspire consumers: Product design, BtoBtoC, shared experience, influencers…"

10:15 - 10:35 "Google unmasks Beauty trends in the US and in France"
Presentation by Leila Rochet-Podvin, Inspiration and Creation, Key note by Alexis Blosse, Strategic Planner Beauty at Google.

10 h35 - 11:20 Round table moderated by Séverine Boutry with the participation of:
* Anne-Laure Linage, Marketing and Business Strategy Director at Albéa
* Bernd Preuschoff, VP Digital Transformation at Schwan Cosmetics
* Michel Zampa CEO Wisimage
* Sylvain Delteil Europe Director of YouCam Apps

11:20 - 12:15 Theme No.2: "Digital to pamper consumers; product personalisation, the internet of Things, training of beauty consultants, customer retention, big data..."
Round table moderated by Séverine Boutry with the participation of:
* Camille Bénech, Global Brand lead Beauty & Luxury at Google
* Christophe J. Bianchi CEO @ Feeligreen
* Olivier Fiastre, CEO at Provaine "Nail Revolution"
* Vincent Desnot CEO @ Teach On Mars
* Matthieu Bourgeois, Avocat Associé, Department of New Technologies/ Intellectual Property at the Simon Associés law firm
"Personal data and Beauty: Time has come for Good Practices! Nearly a year after the adoption of the European Regulation on Personal Data (adopted on April 27, 2016 - which will come into force on May 25, 2018 - a historical text that upsets the matter and forces companies to transform their organization and their processing of personal data), where are we now?

MakeUp in Paris takes place on 22 & 23 June 2017 at Carrousel du Louvre, Paris.

MakeUp in NewYork, a unanimously praised success!

This seventh edition of MakeUp in NewYork was once again an opportunity to put in the spotlights the entire professional make-up sector. Both through the quality of this new exhibition center at the intersection of 5th Avenue and 37th Street, but also thanks to an exceptional level of quantity and quality visitors (more than 3,000!), and finally with conferences that attracted a large audience (more than 1,800 attendees!) during two days.

MakeUp in NewYork: mission accomplished

What comes to mind first to describe this seventh edition of MakeUp in NewYork is that it was like no others. Through the number of visitors first (more than 3100! Three hundred more than in 2016!), through the number of attendees at the conferences (more than 1,750!), thanks to an incredible location (on 5th Avenue!) and through the number of foreign visitors.

Only fifteen days to go before the kick-off of the big makeup event!

Meetings, conferences, animations..., MakeUp in NewYork will be the U.S. East Coast Beauty event of this Fall season. Over two days, some 3,000 visitors are expected, on September 19 and 20. An eagerly awaited event by Marketing, R&D and Purchasing teams of brands - large or small -, at a time when the makeup sector is certainly one of the most dynamic segment in the Beauty sphere.

Industrial relocation: Feeling the pressure of the "market turnaround"

This will be one of the hot issues to be debated in the Conference Room of the next MakeUp in NewYork event, taking place September 19th from 3:30 pm to 5 pm. Why couldn't industrial relocation be an answer to the pressure of "market turnaround"? It is not by chance that foreign companies have started investing heavily in North America in recent months.

Makeup and skincare: the winning duo!

In three weeks, on September 19 and 20, the 7th edition of MakeUp in NewYork will open its doors. A great time for "Beauty" in the broad sense of the word, which will put the spotlights not only on manufacturers designers and producers of make-up formulas, as well as packaging and makeup accessory manufacturers, but also (roughly the same players) manufacturers of skincare and cosmetic formulas.

New York: The global beauty appointment

In just a month you will get a complete overview of "Global Beauty" trends across the world. Starting with the most recent US trends and a presentation on September 19, from 10:00 am to 10:45 am by Amanda R. Gonzalez from the NPD Group. A continent where, surprisingly, in recent months the sector has been performing very well.

Connected beauty: the unavoidable challenge

For its seventh edition, the MakeUp in NewYork trade show will hold a thorough conference and roundtable program on September 19 and 20 blending trends and insights from expert speakers of the industry.

Innovations to feast your eyes upon

24 exhibitors submitted a total of 53 products at the Innovation Contest, organized as usual, at the next MakeUp in NewYork trade show. The selected products will be presented on the unavoidable "Innovation Tree", now well known to exhibitors and visitors of MakeUp In events in the world.

The United States' newfound appetite for Korean brands

Korean brands have taken the US market by storm, rising by 30% in the USA. New K-Beauty websites have emerged (Soko Glam), K-Beauty stores are mushrooming in the country (Aritaum, Club Clio, Too cool for School,) and retailers are adopting entire K-Beauty sections in their stores (Birchbox, Nordstrom).

Towards a return of "Made in America" products?

Are cosmetic packaging and formula suppliers ready to relocate their production in the USA? That's the big question. For at least two decades, the U.S. cosmetics industry has more and more relied, for its packaging sourcing on low-cost countries, notably from Asia, and in particular China, but also Mexico, to take advantage of low labour costs, strong available capacities, and high responsiveness.

Make up in New York... Next fall's flagship event!

MakeUp in NewYork is already set to be next fall's major appointment on the East Coast of the United States. This will be the 7th edition but also the 25th Edition of the MakeUp in...™ events organized around the world in the past eight years! A New York edition will take place in a North American make-up and skincare market that is as dynamic as ever.

Eighth edition of MakeUp in Paris boasts sharp rise!

The eighth edition of MakeUp in Paris marked a turning point! With its number of exhibitors, but, above all, the number of visitors, with a record number of 3,977 people. A new mark was reach also concerning foreign visitors since more than 1200 of them had made the trip, from the four corners of the world to come and visit what has become today "THE" leading European appointment of the make-up and skincare industrial sector.

A much awaited seventh edition! Twelve conferences... thirty seven speakers!

Definitely a must, this 7th edition of MakeUp in NewYork, which will take place on September 19 and 20, will undoubtedly be again a major event for the U.S. makeup industry. As a preview, here are the conferences you will be able to attend.

The only & unique BtoB make-up event in Europe

Never seen before! What can be done with cardboard is simply incredible! On June 22nd and June 23rd, don't miss the two workshops on "Cardboard Innovations" organized from 12:00 p.m. to 12:45p.m. and from 11:00 p.m. to 11:45 p.m. at MakeUp in Paris.

MakeUp in interviews Verescence as glass will be in the spotlight in Paris

The world leader in the production of glass bottles, Verescence, will organize on Thursday, June 22 from 3:00pm to 3:45pm a "Special Glass Innovation" Workshop dedicated to the cosmetic sector and more particularly to make-up. You will learn everything about this unique material, discovered nearly 5,000 years ago and which is constantly being improved and adapted to the requirements for protection and presentation of beauty products. Overview with Astrid Dulau-Vuillet, Verescence Marketing and Communication Director.

MakeUp in Paris 2017 workshops

Eleven specialist workshops will be organized during the two days of MakeUp in Paris! Many exciting themes will be debated... Check for yourself! And most of all, register early by clicking on the links at the end of each workshop presentation. Space is limited!

Emotions and métissage in Paris!

The eighth edition of MakeUp in Paris will be driven both by emotions linked to make-up and by new trends resulting from the métissage of populations in the world. Patrice Bellon, President of the Société Française de Cosmétologie (SFC) with Arnaud Aubert, Abstract, will describe the emotional evaluation of pleasure and well-being in relation with the use of make-up products, and Aïmara Coupet, dark skin expert, specialized in marketing and product development, will explain why creating make-up products for dark to very dark skin is still a challenge.... Not to be missed!

3D printing: An industrial reality in the beauty world

With a global growth of around 25% per year expected until 2020, 3D printing is impacting many markets, including the luxury market, with some new applications emerging. Yet this technology is not in its infancy since it celebrated its 30th anniversary in 2014. And while this technology therefore exists since 1984, it took its industry 20 years to generate its 1st billion dollars.

Beauteam and its US subsidiary join the Digital Infopro Group

Infopro Digital, a multi-media Group leader in professional information, has developed many major BtoB trade shows in the luxury packaging sector, such as Luxe Pack, in Monaco, New York and Shanghai.

China, the new make-up eldorado!

Several countries from Asia and South East Asia will be the focus of debates at the next MakeUp in Asia in Seoul: Indonesia, Australia and of course China! The Chinese make-up market is booming with (according to a recent study published by Business France using figures from Euromonitor) growth rates of about 10%. Four conferences will help better understand how is developing the make-up industry in this huge country.

Once again, choice partners for Makeup in Los Angeles

After the Amore Pacific Group in Seoul, then Chanel in Paris and Maybelline in New York, the MakeUp team in Los Angeles is proud to introduce its new brand partner, Lancôme: a prestigious brand whose creation dates back to 1935 and who has an impressive track record of best sellers, both in its perfume, make-up and skincare lines.

Jo Webb
Company News
English
Created 03 May 2017
Modified 03 May 2017
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Paris: In tune more than ever with Digital Beauty

A Full Digital programme!

See also

MakeUp in NewYork, a unanimously praised success!

MakeUp in NewYork: mission accomplished

Only fifteen days to go before the kick-off of the big makeup event!

Industrial relocation: Feeling the pressure of the "market turnaround"

Makeup and skincare: the winning duo!

New York: The global beauty appointment

Connected beauty: the unavoidable challenge

Innovations to feast your eyes upon

The United States' newfound appetite for Korean brands

Towards a return of "Made in America" products?

Make up in New York... Next fall's flagship event!

Eighth edition of MakeUp in Paris boasts sharp rise!

A much awaited seventh edition! Twelve conferences... thirty seven speakers!

The only & unique BtoB make-up event in Europe

MakeUp in interviews Verescence as glass will be in the spotlight in Paris

MakeUp in Paris 2017 workshops

Emotions and métissage in Paris!

3D printing: An industrial reality in the beauty world

Beauteam and its US subsidiary join the Digital Infopro Group

China, the new make-up eldorado!

Once again, choice partners for Makeup in Los Angeles

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