Eight months ago, the Beauteam, Company, which organizes the MakeUp in…™ trade shows around the world, was joining the InfoPro Digital Group, the organizer, among others, of the Luxe Pack trade shows.

A shared philosophy: fully exploit synergies when required, particularly in Asia, while strengthening the “flagship” and historical trade shows of these two events in Europe and the United States.

The very first edition of MakeUp in Shanghai, will therefore take place on April 11th and 12th, alongside Luxe Pack Shanghai.

Both events are perfectly complementary and do not compete with one another. The MakeUp In team will draw on the historical success of Luxe Pack Shanghai. The general philosophy being: each trade show keeps its identity! There will therefore be different entrances and different show sceneries.

A Must China? Undoubtedly… All the more since consumers are increasingly numerous to opt for cosmetic and skincare products. Clearly, this progression of make-up and skincare products in the world already depends on this huge market and will depend on it more and more in the years to come!