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From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement has taken the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands, and retailers, this is one of the main focuses for the future.
Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, whilst 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey – Allure).
But why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup?
In close partnership with Luxe Pack, MakeUp in LosAngeles, will address these questions, helping you to understand the rise of the Natural and Clean Movement in Cosmetics, and to determine whether or not you are clean and green enough for your consumer.
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