You were all waiting for it... The rest of the conference program is here!

Conferences, animations, workshops, competitions, parades, auctions... The 10th edition of MakeUp in Paris promises to be a colourful event.

With 13 meetings not to be missed, animated by about twenty experts on subjects as varied as the daily life of the MakeUp Artist business, semiology, trends, the latest innovations, colour, new technologies in formulation, Green codes, French luxury and more...

Here you can discover all the details of the second day of the exciting conferences program! We look forward to seeing you at the Carrousel du Louvre on June 20 and 21, 2019!

Friday 21 June 2019

Morning

10:15 – 11:00 : « The latest innovations selected for the Innovation Tree of MakeUp in Paris » 
The innovations made by various exhibitors at MakeUp in Paris and presented as part of the "MakeUp Innovation Tree" are the result of a selection made by a jury of beauty experts. They have selected the best and most recent innovations in the field of packaging, formula, accessories and full service.

Introduction of 3 trends by Bianca de la Garza, CEO & Founder of Bianca de la Garza Beauty Followed by a round table moderated by Charles-Emmanuel Gounod and Chantal Riols with members of the IT Products Jury who will illustrate how these innovations fit in with market trends and which are the most significant.

Next, we will present the "Milenials FavorITes Awards" of MakeUp in Paris to the three best innovations selected by the Morgane Hilgers Make-up School and presented by Morgane Hilgers, MakeUp Artist and Director, Morgane Hilgers Academy.

« ARE YOU REALLY "GREEN"? THE LATEST UPDATE ON SUSTAINABLE DEVELOPMENT IN FORMULAS AND PACKAGING» :

11:15 – 11:35 : Part 1 : « How consumers are reinventing the "Green" codes in the beauty sector » 
Introduction on the evolution of consumer perceptions 2009-2019 (Natural to Organic to Clean to Sustainable) and identification of risks and opportunities for the beauty sector by Vanessa Moreno, Research Director, Insight Crafter at Dynvibe.

11:35 – 12:30 : Part 2 : « With the SPICE initiative, the beauty goods industry is committed to combating pollution »
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Daniel Saclier, Myidconsult with the participation of the various exhibitors at MakeUp in Paris and actors from the beauty industry participating in the SPICE program. 

SPICE, the Sustainable Packaging Initiative for CosmEtics, is an initiative that brings together organizations in the cosmetics industry to work towards a common goal: to collectively shape the future of sustainable packaging. Co-founded by L'Oréal and Quantis in 2018, SPICE will develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain.

These developments will be the result of collective working sessions where members will share experience and knowledge for the benefit of the initiative and eventually to cosmetics packaging sustainability achievements on a grand scale.

Afternoon

12:45 – 13:00 : Cocktail for the 10th anniversary of MakeUp in Paris (with an introduction by Sandra Maguarian, Co-founder of MakeUp in)

13:00 – 14:30 : Auction of paintings for the benefit of the CEW

14:45 – 15:30 : « The Natural – Worldwide Natural Beauty New Directions » 
Introduction by Eva Lagarde, Marketing Director, Premium Beauty Media, followed by a conference led by Emmanuelle Bassmann, Founder & Managing Director of In-Trend.

15:45 – 16:45 : « The French Luxury » 
Round table moderated by Sabine Durand, InfoPro Digital with the participation of: 
• Michel Gutzaz, President, Le Jardin Retrouvé 
• Jonathan Siboni, CEO, Luxurynsight 
• Pierre Kalaijian, Director & Cofonder, Paris School of Luxury

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