Innovations, trends, brands stories, market news… are some of the big highlights of the amazing MakeUp in NewYork conference program. You will find at the show all the info you need to launch your line, improve your products, better reach you consumers and build your marketing strategy!

September 11

9:45am – 10:30am "Societal & Lifestyle Trends Shaping the Beauty Industry of Tomorrow"
Conference by Laura Ziv, Executive Editor, BEAUTYSTREAMS.

10:45am – 11:30am "How to Win in an Evolving Color Cosmetics Market"
Conference by Kayla Villena, Senior Research Analyst - Beauty & Fashion, EUROMONITOR INTERNATIONAL

11:45am – 12:30pm "Indie Brands Surprise, Delight and Push Boundaries"
Keynote and round table moderated by Karen Young, THE YOUNG GROUP with the participation of:
• Kate McLeod, Founder and CEO, THE BODY STONES
• Sabrina Noorani, Founder and CEO, CLEAR FOR ME

12:45pm – 1:20pm Focus on innovation "Unique & hygienic new beauty accessories as yet unseen in the market"
Presentation by Stéphane Thiollier, Managing Director, PYLOTE and Henri Tinchant, President, ASQUAN

1:30pm – 2:15pm "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets"
Conference by Courtney McKenzie Newell, CEO, CROWNED MARKETING & COMMUNICATIONS

2:30pm – 4:00pm "The Clean Beauty Revealed" by NYSCC
• Introduction by Giorgio Dell'Acqua, Chair - NYSCC Scientific Committee
• Clean Beauty is Beauty Without Compromise: 360 Degrees Eco Socio-Designed Responsible by Noreza Papin, Vice President of Sales – EXPANSCIENCE, Cosmetic Active Ingredients Division
• Clean Without Compromise: Consumer Expectations vs. Reality by Toussaint Jordan, Senior Technical Marketing Leader – GATTEFOSSE USA
• The Science Behind Clean Beauty by Giorgio Dell'Acqua, Chair - NYSCC Scientific Committee – DELLACQUA CONSULTING
• The Intersection of Clean & K-beauty: Building a Modern Skincare Brand by Special Guest: Christine Chang, Co-Founder & Co-CEO – GLOW RECIPE
Followed by a panel discussion and Q&A moderated by Giorgio Dell'Acqua, Chair - NYSCC Scientific Committee

4:15pm – 5:00pm "Cannabis and Beyond…."
Conference by Emily Safian-Demers, Trends Analyst, JWT INNOVATION GROUP, WUNDERMAN THOMPSON GROUP

September 12

9:45am – 10:30am “The Future of Color Cosmetics”
Conference by Sarah Jindal, Senior Global Analyst, Beauty and Personal Care at MINTEL

10:45am – 11:30am “Digital and Beauty connected”
Roundtable moderated by Sheri L Koetting, Founder, Brand Strategist, and Creative Director of the NYC-based design firm MSLK with the participation of key players in the Digital world.
• Kelly Kovack, Founder and CEO, BEAUTY MATTER
• Laura Brinker, SVP Marketing, INFLUENSTER
• Markes Clark, Founder, STELLA RISING

11:45am – 12:45pm “Innovations in makeup and skin care (packaging, formulas, accessories, full service)”
Keynote on innovation in makeup by Sandra Hutson, Director, Product Development, at SHISEIDO Global Makeup Center of Excellence
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions with the participation of Leila Rochet-Podvin, Founder & CEO of COSMETICS INSPIRATION & CREATION
Followed by the “Milenials FavorITes Awards” of MakeUp in NewYork which will be singled out by FIT students.

1:30pm – 2:15pm “Using Machine Intelligence to Spot the Next Big Beauty Trend”
Conference by Yarden Horwitz, Co-founder of SPATE

Packaging Sustainable Development and Circular Economy in Beauty
Keynote by Harry Bennett CPP, CF, Adjunct Professor Packaging Engineering RUTGERS followed by a round table with sustainable beauty packaging experts from brands and manufacturers.