Technology research and advisory experts Gartner have named MMR Research Worldwide in their 2016 ‘Cool Vendors in Market Research’ report.

The report is designed to highlight interesting, new and innovative vendors, products and services, and 2016’s vendors are described as using ‘advanced technologies and/or novel methods to provide marketing professionals with exceptional insights into customer behaviour’.

"MMR Research Worldwide employs a novel application of best-of-breed technologies to overcome an age-old market research challenge: finding the unconscious emotional sensory drivers of consumer behavior."

The report is available online at Gartner.com