Beauty brands everywhere are increasingly demanding refillable packaging solutions. Reflecting their commitment to sustainability in the most direct way possible greatly enhances their reputation among younger generations and keeps them ahead of the curve for incoming legislation, which helps maintain their perceived value in the greater marketplace.

In turn, this means more consumers are also committed to responsible consumption, leaning towards brands that offer refillable alternatives to reduce waste. Of course, we must also consider the fact that, within the beauty industry, image and aspiration are very important purchase drivers. Many consumers associate the purchase of refill pods with being cheaper, even when the truth is that they are equal to or, very often, more expensive than the product in the original container. Faced with this situation, many consumers prefer to pay the same and have their products housed in beautiful packaging with all its brand new components. After all, having a new product is part of the excitement associated with the world of beauty, and buying an entirely new product in beautiful packaging with premium finishes plays into the aspirational driver.

Responding to current market needs, Molpack has just presented a fully customizable recycled, recyclable, and refillable jar for skincare and makeup that looks and feels as beautiful as its non-sustainable competitors. The M3R jar is made up of three fully customizable pieces:

1. A sleek glass jar with high transparency and weight at its base to increase the premium feeling of the final set.
2. A two-layered cap with PP on the inside and PP or R-PP PCR on the outside.
3. A refill pod made of PP and available in PCR materials with the percentage the client desires (up to 100%).

Appealing to the fast-paced environment most people live in, the M3R Jar was developed to be easily refillable thanks to the inner pod's design, which includes a tab that helps users remove it with minimum effort once the product is consumed, and replace it with a new one. This also means the refill pod can be sold independently and guarantees it is completely airtight until its moment of use. Because it is 100% PP, it is the ideal solution for containing a wide variety of cosmetic formulas of very different viscosities.

Naturally, all three pieces are customizable, and the cap can be personalized with high or low relief engraving, further expanding the premium finishing options this jar offers to brands. It is currently available in a 50 ml capacity, with new capacities coming very soon.

In short, refillable solutions are undoubtedly one of the best ways to generate less waste. As brands and the beauty sector are all moving in the same direction in the search for sustainability, we all have the obligation to educate consumers and generate an eco-conscious culture that gets stronger with each new release. Beauty does not need to pollute, and sustainability does not need to look cheap. After all is said and done, respect for our planet is the greatest reward.