When it comes to designing product packaging, custom colors, stamping and embossing aren’t just for decoration. In fact, customized closures and jars help boost shelf impact, drive sales and build brand loyalty. Consider some revealing statistics about the impact of attractive packaging:

• About 82% of purchase decisions are made while in a store. — source: Marketing Dive
• Roughly 62% of consumers will buy a product off the shelf without researching it first. — source: Marketing Dive
• 72% of Americans agree that the design of a product's packaging influence thier purchase decisions. — source: IPSOS.com
• About 67% of consumers agree that materials used in a product’s packaging influence which products to buy. — source: IPSOS.com

MRP Solutions' suggestions for decorative options that will make your next package design stand out from the crowd:

1. Embossing/Debossing

A specific tool steel is procure to form the logo or lettering in the plastic. Embossing and debossing decoration cna be produced on most closures styles with the appropriate tooling changes.

2. Tipping

Tipping transfers a colored foil to an embossed part by a flat hot rubber die (consumable). The process requires a raised logo created by a mold insert to make an embossment that is stamped with the foil. The result is a high-quality look.

Lighter tipping colors will remain opaque even over darker base colors.

3. Hot Stamping

A popular decoration choice, color is transferred to a part by an embossed, hot rubber die.Unlike tipping, the embossment is on the rubber die instead of in the cap mold. A logo design is cut into a consumable rubber die, which can stamp any color foil to the cap.

The benefits are that color opacity can be achieved on a dark part even with a light-colored logo. It can also be done on a curved/domed surface (specific application).

4. Offset Printing

This process utilizes two rollers: One embossed with a logo and and one covered with ink. Ink is transferred from a flat roller to an embossed logo on a second roller, which transfers the ink/artwork to a jar or closure. Multiple colored images can be printed.

Since offset printing is a continuous process, it can be achieved a t a relatively high production rates, offerint lowest conversion cost. Because the cost of ink is relatively low, this option offers the lowest raw material cost. Furthermore, multiple colors can be overlaid in stages by passing the part under multiple rollers.

5. Highlighting (Kiss Printing)

Highlighting involves transferring a colored ink to an embossed part by printing rollers. It requires a raised logo created by a mold insert to make an embossment, which is 'rolled over' through an offset printing machine. The process is a less costly version of tipping.

6. Ink Jet/Digital Printing

Ink jet spray heads are utilized to prink ink on the closure. It is a process often used for promotional or small-run quantities.  One of the principal benefits is that it enables highly flexible print design options with relatively easy to configure alphanumeric coding in random sequential or pre-set promotional codes.

7. Pad Printing

Pad printing is used for transferring 2-dimensional images onto 3-dimensional objects utilizing a silicone 'pad' to pick up an image (such as your logo) and transfer it onto a closure or jar.

8. Liner

A liner enables you to customize a closure to seal most any product on most any container (polystyrene, polyethylene, polypropylene, PVC, PET, glass) ensuring product freshness.

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For further information or to request samples, contact MRP Solutions!