Neenah Packaging has expanded its BELLA^® Label Papers line with new label papers designed for efficient, reliable performance on high-speed premium beer bottling lines.

“We wanted to combine the beautiful handcrafted texture of an uncoated wet strength label with the demanding performance required of beer bottling lines. The new lighter weights in BELLA Label bridge that gap in the market,” said Ellen Bliske, Senior Brand Manager, Neenah Packaging.

BELLA Label Papers perform extremely well on high-speed presses and labeling lines. These high-performance papers easily accept a variety of common production techniques such as offset and flexographic printing, embossing, die cutting, foil stamping, and letterpress. The portfolio includes White and Natural shades available in Burlap, Smooth, Laid and Vellum finishes; creating an ideal surface to carry brand stories.

“The uncoated natural feel of BELLA provides an authentic, handcrafted look, which helps brands create a distinct and compelling presence on shelf. The reliability of its performance assures a strong delivery of the brand message throughout the consumer’s engagement with the brand,” said Bliske.

Now the BELLA Label Brand is featured in its own swatchbook to highlight the line’s unique performance strengths and capabilities. See the complete product line and printed label samples in the new BELLA Label Papers swatchbook. Highlights include: 

New BELLA Label papers

• 47 Text (70 gsm) in Laid and Smooth textures, in White and Natural
• 55 Text (81 gsm) in Laid added to existing Burlap, in White and Natural

BELLA Label Features and Benefits

• The uncoated natural feel of BELLA Label Papers provides unmatched differentiation at shelf for premium craft beverages and more.
• BELLA Label Papers are designed for both glue-applied and pressure sensitive conversion.
• Manufactured with proven wet strength characteristics, BELLA Label Papers feature an increased resistance to tearing or shriveling in moist environments.
• Designed for high speed bottling lines, BELLA Label Papers are reliable in challenging production environments.
• Custom colors, finishes, weights and sizes available.