Commemorating its 12th year at Luxe Pack New York, Neenah Packaging will release its new LookBook, a visual celebration of packaging by leading brands from around the world.

It’s fitting that attendees at Luxe Pack New York, which takes place May 10 & 11, will have the opportunity to see the book in the same city where so many iconic fashion look books first made their debut.

Neenah Packaging's LookBook speaks to packaging design innovation with oversized, full-color photographs of premium retail and gift packaging by leading global brands such as Jack Daniel's, Samsung, and Amazon. The featured projects represent the close collaboration between Neenah Packaging, 25 different brand teams, and multiple design, print, and manufacturing partners. The captivating close-ups, photographed in a deliberately spare style, showcase labels and boxes, shopping bags, and branded gift cards and gift card carriers.

Mark Sng, Director of Marketing, Neenah Packaging, said, "The LookBook is our promise made visible to our partners. We aspire to make packaging papers that enable brands to create an emotional connection and superior experience for their customers by engaging their senses and using the science of touch.”

This book is a visual tribute to extraordinary packaging design and manufacturing. “We are proud to partner with so many of the world’s most prominent brands,” said Sng. “I hope Luxe Pack attendees will stop by to say hello and pick up a copy.”

The new LookBook is free to Luxe Pack New York 2017 attendees.