It has just concluded in Madrid the world’s largest exhibition for the pharmaceutical industry.

Over 36,000 industry professionals have traveled the globe to participate in a unique showcase for over 2,500 exhibiting companies to ingredients, APIs, finished products, packaging lines and especially for packaging.

Nuceria, for the first time, decided to participate in this great event, to emphasize a specific pharma strategy declined in all product divisions: labels, foldings and flexible.

So why the group decided to experience CPHI?
 
"The opportunity to meet professionals working around the world to share our technical proposals represented a great stimulus for the participation in this CPHI" – says Paola Iannone, sales manager of Nuceria pharma packaging division – "where expectations have not been disappointed. In just three days we received more than 300 visitors to our stand, who appreciated the innovation of our solutions especially in terms of safety."
 
In particular we presented our labels with micro 3D effects technology, thanks to which, using special materials (patented not replicable process), we foster new solutions against counterfeitdrugs. The materials presented at the fair are the expression of extreme customization of the product.
The drawings also can be adapted so that the images can appear in several layers and float above or below the surface of the film.
This solution is absolutely safe, immediately recognizable to the naked eye and hyper flexibile, adaptable to every application.
 
Big enthusiasm received our proposal for tamper evident comply within the Eu Directive 2011/62, with a presentation case with die-cut special microcuts to allow the evidence of any forced entry thanks to special adhesive tenacity.
As always, decisive constructive comparison with all partners in the supply chain, in particular for the participation of Avery during one of the training slots during the event, with a proposal for the labels for the temperature control.
 
Be updated on the hottest topics in the industry, and anticipate future trends, represent undoubted success keys for a group that want to be right there where the future begins.