Bowtie Premium Gin is renowned for its exceptional quality and distinctive character. The company reached out to PCM to deliver a complete bottle design that perfectly embodied the brand's slogan: "casually elegant."

Casual Elegance in Bowtie's Bottle Design

PCM's bottle decoration reflects the sophistication and modernity that define Bowtie Premium Gin, offering consumers a visual experience as refined as the gin itself. The London Gin Bowtie bottle features a matte black gradient lacquer that covers most of the bottle, except for the base. This lacquer creates a gradient effect, transitioning from black to clear glass, allowing a glimpse of the gin inside. A design that highlights the purity of Bowtie while adding a touch of personality to the bottle.

To further enhance the bottle's personalization, a two-color silkscreen print has been applied to reinforce the brand's identity. The white text provides clear legibility, while the yellow bow tie, the iconic symbol of the Bowtie brand, stands out with a striking contrast. This color combination balances elegance with a bold touch, capturing the unique essence of Bowtie Premium Gin.

Style and Functionality in Bottle Design

The bottle's decoration is not just a style statement; it also demonstrates a commitment to functionality and user experience. The design ensures the product stands out on any shelf, attracting attention with its sophisticated aesthetics. The gradient lacquering and screen printing are executed with high-quality techniques, ensuring the bottle maintains an impeccable appearance over time.

Detailing and Finishing Touches in the Bowtie Experience

Every aspect of the bottle's decoration has been meticulously considered. The "casually elegant" design is set to enhance the bottle's appearance and reinforce the brand's prestige, offering consumers a visual cue of the exceptional quality and character of the gin inside.