At PCM, we had the privilege of decorating the packaging for the luxury natural cosmetics brand Orveda. Our team was tasked with the challenge to reflect, through precise and elegant decoration, the premium and sustainable values that characterize this iconic brand and its innovative product range.
Orveda: Green Bio-Tech Cosmetics
Orveda combines cutting-edge biotechnology with the purity and efficacy of natural and botanical ingredients, positioning itself as a “Green Bio-Tech” brand. Its philosophy is centered on working in harmony with the skin, strengthening its natural barrier, enhancing regeneration, and promoting a healthy, radiant appearance.
Sustainable Decoration and Luxurious Finish
The decoration we went for with Orveda's skin care line features a gradient that transitions from dark green to light green, paired with a silkscreen finish that adds the final elegant touch every premium product needs. By applying the screen printing directly onto the glass, we ensure that the gradient remains visually striking, achieving a perfect balance of functionality and aesthetics.
Key Techniques Used in Decoration:
- Transparency Enhancement: Our technique preserves the translucent finish of the bottle, allowing light to interact with the glass and adding depth to the design.
- Minimalism at the Service of Luxury: By eliminating labels, the packaging achieves a cleaner, more refined look that aligns with Orveda’s ecological philosophy.
- Screen Printing: Direct screen printing on glass guarantees high durability and a sophisticated aesthetic. This approach not only removes the need for labels but also offers a minimalist finish that complements the natural and elegant design of the packaging.
- White Screen Printing: The white screen printing application stands out against the green gradient, enhancing the visibility of the logo, slogan, and product descriptions.
- Guaranteed Durability: Screen printing ensures that text remains intact even under challenging conditions, such as exposure to moisture, oils, or frequent cleaning, always maintaining a flawless appearance.
- Commitment to Sustainability: At PCM, we believe that packaging design must balance aesthetics with environmental responsibility. That’s why we use techniques like lacquering with water-based paints and UV screen printing, minimizing the need for materials like labels or adhesives, and aligning with the sustainable values of our clients.
For this project, our mission was to deliver the technical precision and impeccable finish that brands like Orveda demand. Every line, letter, and detail was meticulously applied to achieve a result that reflects the luxury, sustainability, and innovation that define this natural cosmetics brand.