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    What does the Pentawards partnership mean for Packaging Innovations London?

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    What does the Pentawards partnership mean for Packaging Innovations London?
    Europe, UK, Ireland, England, Beauty, Personal Care, Eating, Drinking, Luxury, Shows, Associations, Media, Packaging Trade Shows, Events, Easyfairs, Packaging Awards

    The primary mission of the Pentawards is to increase the stature of packaging design and those who create it. Following its recent partnership with Artexis Easyfairs, find out more about the Pentawards’ partnership with Packaging Innovations London in this interview with Adam Ryan, Project Manager for Pentawards.

    What are the Pentawards?

    Created in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. Each year, packaging from around the world is judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands.

    For the 2017 awards, there were 2,013 entries from 5 continents and 54 countries.

    What does the Pentawards partnership mean for Packaging Innovations London 2017?

    It means attendees to Packaging Innovations & Luxury Packaging London 2017, which takes place on 13 & 14 September at Olympia London, can experience the future of branded and inspirational packaging design with the world exclusive debut of the Pentawards Conference and live Pentawards Exhibit!

    What can we expect to hear at the Pentawards Conference?

    The Pentawards Conference will feature a hand-picked selection of design gurus and award winning rock stars of the packaging design industry. They will reveal the creative insight and design thinking that has formed the basis of their award winning work.

    As well as this, speakers from Coty, Design Bridge, Diageo, ButterflyCanon Kinneir Dufort, SharpEnd and more will cover the hottest topics, explain how to tell your brand story, deliver innovation through design and discover how designing with technology can add real value to your brand.

    What is the Pentawards Exhibit, and what industries will be represented?

    The Pentawards Exhibit is a new initiative for 2017! It will feature some of the 2017 finalists, seen here for the first time, across five main categories – body, beverage, food, Luxury and other markets. The display offers visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from the last year.

    What will visitors to the show get out of the exciting new partnership?

    The partnership will provide the packaging community a vision of the future, how to successfully tackle it and inspire attendees to achieve excellence in their own packaging design. It also is the ultimate way to raise the profile and importance of packaging design.

    What’s next for the Pentawards?

    The eleventh Pentawards gala ceremony will be held at the W Hotel, Barcelona. The tickets for the gala sold out in less than 4 weeks and we will play host to over 300 people from the global packaging design community.

    See also

    The BIG Plastics Debate puts plastic alternatives under the microscope

    Experts from some of the world’s biggest brands, including Carlsberg, LUSH Cosmetics, and Just Eat, will come together at Packaging Innovations and Luxury Packaging London 2019 to debate the industry’s hottest topic – sustainability. With plastic no longer king of the packaging arena, the show’s headline feature will welcome an array of industry experts to discuss the alternatives to traditional plastic and take a critical view of their green credentials.

    New show features unveiled for UK’s most exclusive packaging event

    Packaging Innovations and Luxury Packaging London 2019 will introduce three new show features when it returns to Olympia on 11 & 12 September – an education initiative, a one-of-kind trend showcase and a zone designed to raise the profile of packaging firms in their infancy. These new features will run alongside a series of returning show favourites to deliver valuable guidance to visitors from every part of the packaging supply chain.

    Leaders in luxury packaging join London's most exclusive packaging event

    Luxury Packaging London 2019 will celebrate its 10th anniversary when it returns to Olympia on 11 & 12 September, hosted alongside Packaging Innovations. As the UK’s leading luxury packaging event, it will bring together over 180 exhibitors and a dedicated audience of senior buyers, all looking to source the latest in luxury packaging solutions. With consumer concerns over the impact of packaging on the environment continuing to rise, many exhibitors will address the challenge of creating a premium-feeling product with an eco-conscious design.

    Seminar programme announced for Packaging Innovations, Luxury Packaging and ADF London

    The seminar programme has been announced for Packaging Innovations, Luxury Packaging and ADF London, the capital’s only event dedicated to the primary and secondary packaging industry. Four stages will host some of the leading minds in packaging, design and sustainability in an unprecedented line up featuring brands and retailers including Coca-Cola, Graze, John Lewis, LUSH, Beiersdorf, Church & Dwight, Sainsbury’s, Diageo, Carlsberg, GSK and Hello Day.

    UK's most exclusive packaging show announces cutting-edge seminar programme

    Diageo, M&S, Lush and Carlsberg are just some of the major names already on board as part of Packaging Innovations and Luxury Packaging London’s free-to-attend seminar programme. The expert sessions, packed with real life stories, advice and innovative ideas, will offer packaging professionals insights into the latest developments, technologies and research when the show returns to London Olympia on 12-13 September 2018.

    The UK's most exclusive packaging event introduces its brand new partnership with ADF

    Packaging Innovations and Luxury Packaging London, the UK's only prestige and bespoke packaging event, which returns to London Olympia on 12 & 13 September 2018, has unveiled a brand new partnership for 2018 with ADF, the world's premier event for aerosol and dispensing. With successful shows already in New York, Shanghai and Paris, ADF is a leading event dedicated specifically to the aerosol, dispensing, perfume and cosmetic packaging community.

    Packaging affects the senses!

    It’s official, when it comes to packaging, we have lost our senses. New research suggests that our sense of taste, smell and even feel is directly affected by the packaging a product comes in. In a unique trial, otherwise identical products were rated 35% better overall, simply due to the packaging they were associated with. For instance, perfume was thought to smell 60% nicer and wine tasted 53% better and consumers thought a t-shirt felt 10% more superior, simply if it came in a higher quality pack. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.

    Show stopping features announced for London's most exclusive packaging event

    New initiatives and a revamped seminar format will be launched at Packaging Innovations and Luxury Packaging London 2017, which returns to Olympia on 13 & 14 September. The new developments will offer focused seminar sessions for food, drinks, beauty and luxury packaging, as well as a new theatre dedicated to Packaging Design. These will run alongside a series of established show favourites, all offering a powerful and educational programme of interactive features and invaluable advice for the senior decision makers and buyers in attendance.

    • Interview
    • English
    • Modified 16 Sep 2019
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