We developed a custom substrate with Madewell to launch their recent redesign.

J. Crew’s desire was to utilize a duplex paper for their Madewell program consisting of a natural kraft outside with a white kraft inside. The challenge was to produce a natural kraft in a lighter tone than their existing J. Crew program which carries a darker tone. We worked with our team to create the perfect light tone natural kraft for the outside of their bag. The second challenge was to have print a white logo on the outside while maintaining that “pop” the customer was looking to achieve. In response we printed the logo as a gloss white silkscreen, the program was received very well.