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Supplying the “It” Factor
“It’s got the look!” That is the difference-maker that prompts a consumer to reach for one beauty product over another in this industry. While quality ingredients definitely matter, the emotional message a beautifully package delivers holds equal relevance to consumers. After all, how can a customer feel that a product will make them beautiful if it is not presented beautifully itself?
Luxury cosmetics packaging can be tricky. Your product’s package is the first impression your customers get of your brand. All packaging sends a message to a buyer. It is huge part of the “Why?” in a consumer’s buying decision and that is why it is so critical that your packaging design represents your brand well. The package is the beginning of the relationship between a manufacturer and their customer base. For a consumer, cosmetics packaging needs to look and feel as great as when they are actually using your product.
Going for the Green!
Green packaging is an environmental issue that smart companies must address to win over customers and capture their attention. This has become a growing concern for manufacturers of consumer products, including cosmetics and fragrances; consumers are demanding that the beauty industry adopt green packaging practices. The packaging has to be beautiful but practical, and it must deliver a message that it is eco-friendly.
In many cases, packaging transcends its original purpose. The packaging that we supply represents an eco-friendly ideal which people seek to identify with in their own value system.
Custom paper tubes are a great alternative to environmentally unfriendly plastic containers and dull cardboard cartons. Paper tubes designed to hold cosmetic and beauty products are affordable, recyclable, and eco-friendly. Additionally, the packaging protects its contents, especially fragile glass fragrance bottles.
At the same time, paper tube packaging has a unique luxury look and feel that will make your cosmetics and beauty brand stand out on the shelf and delight your customers when they hold your products in their hands.
In addition to external packaging of fragrance bottles, skin care products, and cosmetics, non-porous paper tubes are available to directly package items such push-up lip balm, powders, and creams.
Paper Tubes Wrap Beautifully Around Your Budget, Too!
On top of all the features that your customers will see as benefits, perhaps the best feature of paper tube packaging is its cost-effectiveness. It gets the job done on numerous levels, including that ever-vital value-to-cost proposition.
Paper Tube Company is a supplier of custom designed cosmetics packaging wholesale; contact us today for a quote.
