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Are perfumes still luxury goods?

  • Politech
  • Elias Bittan
Beauty, Personal Care, Fragrances, Female Fragrances, Male Fragrances, Luxury, Winter, Summer, Primary Packaging, Bottles, Bottles - Glass, Glass

Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices being dictated by their costly ingredients. This situation has changed drastically over the past one hundred years owing to scientific and technological breakthroughs.

Luxury goods or industrial products?

By the end of the 19th century, chemists had learnt how to isolate aromatic and fragrance substances. This gave perfume makers a wider range of extracts to choose from, and therefore could create a greater number of original fragrances. Another technological breakthrough of significance at that time was that the manufacture of glass became cheaper and available on a mass market scale. Less sophisticated perfumes and perfumed products became affordable to the average worker. This led to the perfume market splitting into budget and luxury products, with perfume makers often offering the same fragrances in two versions, each addressed to customers from different financial backgrounds. The prime difference between them lay in the packaging, with the budget version being made of cheaper materials. Minor changes to the perfume formula or even the name of the company were also not uncommon. One could say that the manufacturers of original perfumes also made their own “imitations”, allowing them to reach a wider audience.

Are perfumes synonymous of luxury today?

Nothing much has changed, with the perfume market still divided into budget and luxury perfumes. High quality, brand perfumes are characterised by artistry and originality, with their value lying not only in the fragrance but also in the packaging. An excellent example here is Swarovski crystals being attached to bottles, a feature nowhere to be found in the budget versions.

We can use the achievements of those 19th century chemists to divide the perfumes otherwise. By extracts.

Perfume segments – extracts and brands

The contemporary wealth of the world of fragrances can make it confusing to navigate. To do so with greater confidence, let us first identify the typical fragrance categories by reviewing the most popular ones.

* Floral fragrances – floral notes are the most popular in the perfume industry due to their natural scent. Excellent for both formal and casual outings. The most popular floral fragrances are: Dior – Diorissimo, Givenchy – Eau de Givenchy, and Hugo Boss – BOSS The Collection – Silk & Jasmine.

* Citrus fragrances – based on citrus fruit notes, and often with the addition of floral extracts. Perfect for summer and winter, very refreshing. Recommended for use during the day. The most popular citrus fragrances are: Caron – Eaux de Caron Fraiche, Lancome – O de Lancome, and Dior – Dior Homme Sport.

* Oriental fragrances – consisting of warm notes of musk, amber or sandalwood. Combined with flowers and aromas of spices. They are intense and remain on the skin for a long time. Perfect for dates and nights out. The most popular oriental fragrances are: Cartier — Must de Cartier, Kenzo — Amour Le Parfum, Antonio Banderas — Spirit for Men, and Thierry Mugler — A*Men Pure Coffee.

* Water-inspired fragrances – light and refreshing. Bringing to mind clear water and mountain air. Very delicate fragrances, appropriate for hot days. Some examples of water-inspired fragrances are: Roberto Cavalli — Acqua, Versace — Versace Man Eau Fraiche, Bvlgari — Aqva Amara, and Lanvin — Oxygene.

There are many more perfume categories, such as chypre, aldehyde, fruity, woody and other hypnotising fragrances, all encouraging us to keep wearing them.

See also

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Does Slow Life affect the cosmetics market?

Stress, putting our professional life before private matters, constant haste in all daily activities, eating on-the-go, a lack of sleep, no time for our family… These things are typical of contemporary times. And it is precisely them that the increasingly popular Slow Life lifestyle is supposed to counteract. Its characteristics are becoming noticeable in many areas of life as well as in various industries. Similar trends can be observed in the cosmetics market, where both the producers and the consumers are heading towards Slow Life.

Bespoke production is beneficial for the customer

Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?

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  • English
  • Modified 24 Nov 2017
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