What does the packaging say about the value of a product?

It might seem that product packaging always corresponds to the value of the commodity. In reality, h...

Perfume - For more than the body

The first thing that comes to mind when we hear the word perfume, is applying a fragrance to our bod...

Architecture of the perfect fragrance – A few words about fragrance notes

Surely no one needs convincing that composing the elements of a perfume is a true art, mastered to p...

Instant Beauty - What is it all about and how can you use it?

Although Slow Life continues to be one of the most influential trends in the consumer market, there ...

Ahead of expectations - Emerging trends in the cosmetic industry

Dynamic technological development coupled with the ever-growing speed of life have forced creative d...

Treats or cosmetics - On creative packaging

The word “luscious” crops up more and more often when talking about cosmetics, especially those for ...

Atypical packaging – How to surprise the customer

“Appearance matters”, and this statement turns out to be true not just for establishing personal con...

Specialised packaging – How broad is the term?

Some substances require a little more attention than others. The reasons are varied. Sometimes a spe...

Airless. How to make cosmetic packaging more functional and effective?

The fact that consumers are more and more aware of the products they buy means that the manufacturer...

How to redesign your packaging?

The preferences of consumers change as quickly as anything in the world around us. Consumer trends c...

Successful fairs in Bologna

Politech’s employees just came back from cosmetic fairs in Bologna, Italy. Event called Cosmoprof Bo...

Allvernum eau de toilette with Politech's Anna closure named as "Doskonałość Twojego Stylu 2017”!

Allverne products were honored at the most prestigious cosmetic event in Poland. The „Doskonałość Tw...

Huge success for Politech's Academy!

Throughout the entirety of July, Politech was a second home for the group of six students from Unive...

World of beauty in Bologna

This year we celebrated 50th anniversary of Cosmoprof and Cosmopack. The fairs were prepared in a pr...

Metallization for a brighter shine!

How do you reach a perfect finish on fragrance or cosmetic packaging? There are many methods availab...

The new look of Surlyn

Surlyn (ethylene ionomer) is a material widely used in the cosmetic packaging industry. It is charac...

Cosmetics for babies - Iconic brands and increasing consumer awareness

When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents ...

Only for the eagle-eyed - Perfumes in films

Perfumes are designed to captivate with their scent; however, we have known for a while now that we ...

Cosmetics and perfume packaging - Colours and culture

This is not the first time we have focused on the importance of colour in our articles, including th...

Complex forms of perfume packaging

Intriguing packaging, combining various materials, using the power of colour and texture, attracts o...

Not just cosmetics, the number of applications of surlyn is increasing

The ethylene ionomer with a trade name “Surlyn” was developed as early as in the 1960s. However, alm...

Visiting the Middle East - The Beauty Eurasia fairs

On 27 – 29 April 2017, Istanbul hosted the 13th international cosmetic fairs Beauty Eurasia. Our rep...

Illumination and packaging appearance

The appearance of any packaging plays a key role in the shopping process for the customer. What is m...

New packaging technologies – Inspirations for the cosmetic and perfume trades

Not long ago, we wrote on our blog about the use of mobile apps in the cosmetics and perfume trade. ...

Marketing descriptions of perfumes - Can words express a scent?

According to one of the most important rules of marketing, a seller should not offer their clients a...

Consumer trends in 2018

Unlike a few centuries ago, when several decades needed to pass before any major changes could be in...

Individual packaging design

Not only innovative but also customised, individual and luxurious. Products that modern customers ch...

Packaging more valuable than the product

The appearance of each component of perfume packaging is never accidental. It is the outcome of the ...

Controversial perfume advertising campaigns - Are they worth using?

We hear from time to time about advertisements that have caused a scandal. There is even a popular p...

Unisex perfume and the perception of women’s and men’s fragrances

Although unisex perfumes are still not as popular as individual women’s and men’s fragrances, they a...

History of the beauty industry in Poland

The Polish beauty industry is one of the largest and, frankly speaking, the best. That is thanks to ...

Are perfumes still luxury goods?

Until the mid-19th century, only wealthy people could afford perfumes, with the formidable prices be...

How France became the perfume capital of the World

Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated w...

About creating glass packaging and our cooperation with Heinz-Glas Działdowo

After years of collaboration, relations between business partners begin to look routine. However, Po...

Trends in cosmetics for men – Packaging, marketing, advertising

The image of men has been changing over the years. They are no longer the protagonists in action fil...

Skin care product jars made of Surlyn

Surlyn is one of the most prospective materials in skin care packaging production. It possesses all ...

Scent marketing - Fill your brand with scent

Manufacturers and service providers have always used the senses to attract customers. However, these...

The future of online cosmetic sales

The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set...

Rock

The Rock closure by Politech is a deeply knurled luxury cap designed to sit atop fine fragrances, fe...

Steady increase in dermocosmetic market value. Why do customers love these products?

There are many and quite varying definitions of dermocosmetics. Some say that they are cosmetics tha...

Politech focuses on what it does best: producing luxury cosmetic packaging

Katarzyna Nawrocka-Rasmus, Sales and Marketing Director at Politech, provides an insight into life a...

Texture and material – The effect of touch on the purchasing decisions of consumers

The sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...

How to reach your target group - Cosmetics for teenagers

Targeting, choosing the target group, and looking for a product niche refers to one particular issue...

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