PolitechTopic EntryCan we package pop culture?Popular culture is all around us. We live in a world imbued with references to popular culture and w...
PolitechTopic EntryDo these ingredients really work magic?Customers are ready to test almost every novelty in the hope of finding a product to satisfy their n...
PolitechTopic EntrySkin care and cultureAlthough the largest cosmetic companies are multinational corporations, different methods of care ar...
PolitechTopic EntryTrends in cosmetics for men – Packaging, marketing, advertisingThe image of men has been changing over the years. They are no longer the protagonists in action fil...
PolitechTopic EntryHow to reach your target group - Cosmetics for teenagersTargeting, choosing the target group, and looking for a product niche refers to one particular issue...
