PolitechTopic EntryBlogs and Cosmetics – A few words about advertising in the blogosphere – Part IThe fact that the Internet now constitutes the essential source of information for consumers is pret...
PolitechTopic EntryBlogs and Cosmetics – A few words about advertising in the blogosphere – Part IILast week we described the possibilities of collaboration between cosmetic brands and the blogospher...
PolitechTopic EntryMade in USAWhen, at the beginning of the 20th century, someone managed to travel to the United States, it seeme...
PolitechTopic EntryCan we package pop culture?Popular culture is all around us. We live in a world imbued with references to popular culture and w...
PolitechTopic EntrySkin care and cultureAlthough the largest cosmetic companies are multinational corporations, different methods of care ar...
PolitechTopic EntryTreats or cosmetics - On creative packagingThe word “luscious” crops up more and more often when talking about cosmetics, especially those for ...
PolitechTopic EntryUnisex perfume and the perception of women’s and men’s fragrancesAlthough unisex perfumes are still not as popular as individual women’s and men’s fragrances, they a...