PolitechTopic EntryBoosting the luxurious image of your productWhile many brands aim to promote luxurious products, this is by no means easy to achieve. Success in...
PolitechTopic EntryHow France became the perfume capital of the WorldSophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated w...
PolitechTopic EntryScent marketing - Fill your brand with scentManufacturers and service providers have always used the senses to attract customers. However, these...
PolitechTopic EntryTexture and material – The effect of touch on the purchasing decisions of consumersThe sense of touch is vastly underestimated, and yet its receptors are found on almost the entire hu...
